What is Artificial Intelligence?

What is Artificial-Intelligence?

Artificial Intelligence is an extensive branch of Computer Science. The goal of creating expert systems that can function intelligently and independently implementing human intelligence in machines answers the query ”What is Artificial Intelligence?” In Digital Marketing predict your users’ action using customer data, machine learning, etc. AI can handle large amounts of data allowing digital marketers to segment audiences and better perform online campaigns. After determining your target audience create a personal experience for these users. Serve customized content after consuming data from the web, social media platforms, and emails to boost ROI. Use AI in your digital marketing campaigns to understand your customers by forecasting trends & sales, chatbots and speech recognition, lead and content generation, dynamic pricing to rope in customers, and programmatic advertising for automating ‘sell’ and ‘buy’ online advertisements.

Artificial Intelligence Terminologies

The below terminologies of Artificial Intelligence has been evolved from the essential reasoning of what activities intelligent humans typically perform.

Speech Recognition

Humans can talk and listen and communicate through a language.

Statistical Learning

Much of the Speech Recognition is statistically based.

Natural Language Processing

Humans can read and compose messages in a language

Computer Vision

Humans can see with their eyes and process what they see.

Convolutional Neural Network

If we get the system to scan images from left to right, start to finish it is a CNN.

Recurrent Neural Network

Humans can perceive the past. We can get a neural system to recall a constrained past

Neural Network

The human mind is a system of neurons and we can utilize this to learn things. In the event that we can repeat the structure and capacity of the human brain, we may have the capacity to get psychological abilities in machines

Profound Learning

Neural Networks are more mind-boggling and more profound and we utilize these to learn more intricate things. There are diverse kinds of Deep Learning in machines which are basically unique strategies to repeat what the human mind does.

Object Recognition

Computer Vision falls under a symbolic way for computer processing data. People perceive the scene around them through their eyes which creates images of that world. This field of image handling however not identified with AI is required. CNN is utilized to perceive objects in a scene. Computer Vision fits here and objects recognition is achieved through AI.


Humans can comprehend their condition and move around smoothly.

Pattern Recognition

Humans can see patterns, for example, a grouping of like articles.

Two different ways Artificial Intelligence works are Data based which is called Machine Learning and Symbolic based.

Machine Learning

We need to feed the machine lots of information before it can learn eg- if you have lots of data for sales vs seasonal products, you can plot that data to see some kind of pattern. If the machine can learn this pattern then it can make predictions based on what it has learned. Humans can easily learn in 1-2-3 dimensions but for a machine many dimensions in the 1000’s are possible. That is why machines can look at lots of high dimensional data and determine patterns. Once it learns these patterns it can make predictions that humans can’t even come close to. We can use all these machine learning techniques to one or two things – classification or prediction.

When you use some information about customers that are loyal to your brand than you are classifying that customer. If you use data to predict the possibilities of a customer that will switch to another brand than you are making a prediction.


Symbolic based

The other way for learning algorithms utilized for AI is through Supervised & Unsupervised Learning and Reinforcement Learning. Let us examine each of these.

Supervised Learning

If you prepare an algorithm with information that additionally contains the appropriate response then it is called supervised learning eg-when you prepare a robot to perceive your companions by their face and names you should distinguish them for the computer.

Unsupervised Learning

Prepare for an algorithm with information that needs the machine to guess pattern work. It is then known as unsupervised learning. eg-A advertising platform portions out the Indian populace into small groups with similar socioeconomic demographics and buying behaviors. The promoters can then achieve their target market with relevant advertisements.

Reinforcement Learning

Give any algorithm an objective and anticipate that the machine will do experimentation to accomplish that objective. This is referred to as reinforcement learning. eg: A robot can utilize a procedure known as deep reinforcement learning to prepare itself to take in another task. It takes a dig at getting objects while catching a video film of the procedure. Each time it succeeds or falls flat, it recollects how the object looked, information that is utilized to refine a deep learning model, or a large neural network, that controls its activity.

Click on An Introduction to Artificial Intelligence and read more.