Google Analytics Segments

Image- Google Analytics Segments
Image- Google Analytics Segments

Google Analytics Segments is a subset of your data and concentrates on important users and sessions to perform in-depth analysis. It sticks to a particular data hierarchy and shows the segments that can be created. By default, you are in the All users segment. GA provides ample opportunities to segment users by grouping and comparing them. Many possibilities are available to differentiate users say based on Ad split testing by comparisons of Ads between a group of users, browser types, geography, traffic channels, etc. Segment presents insights across various reports in GA. To create a segment in any GA report, click the Ad segment tab located at the top of the screen. The list options include a segment that GA has created for you. After you have selected anyone from the list the changes will be highlighted in the graphical data allowing you to compare results.

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