Website Audit

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A Website Audit can be a combination of different types of audits that cover your online presence. The goal of the audit must be to provide insights and recommendations based on the audit data. The principal purpose of a website audit is to detect how much traffic a site attracts and find ways to make improvements. Various factors are examined that are responsible for website ranking, identifying bottlenecks that impede your site performance from reaching its optimal potential. Based on these inspections actionable recommendations that help optimize websites are recommended for reaching audit objectives. An online reputation audit finds out your brands’ positive and negative ratings relating to reviews, likes, shares, comments, listings, etc. Reputation triggers online purchases as consumers want safety narratives while paying online. A security audit will indicate whether the website is vulnerable to security violations and has compromised sensitive information for both businesses and users.

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Image Optimization for SEO

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Image – Image Optimization For SEO

For better rankings and user experience, Image Optimization for SEO plays an important role in boosting visibility, enhancing the visual appeal of your website, and attracting more Web Traffic. Optimized images can rank higher in Google Images search results, and enhance website accessibility.

In Image Optimization for SEO, many tools and programs are available both free and paid. Photo editing software such as GIMP (free) or Photoshop (paid) etc allows you to do your optimization. Tools such as Optimzilla (free) or kraken.io (free & paid version) etc do the optimization work for you. With Image Optimization For SEO, one has to strike a balance between quality and compression. The higher the quality, the lower the loading of images on the web because of the file size.

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Schema SEO

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Image – Schema SEO

Schema SEO works to implement Structured Data with Schema and JSON-LD. Understand JSON-LD syntax and how to use it on your site. Create the markup for individual pages by using the Google Structured Data Testing Tool. Structured data [aka Semantic Search Marketing, schema.org markup] in Technical SEO is about metadata. Metadata is hidden from users but visible to search engines. It influences search results by producing rich snippets. These rich snippets contain additional information that attracts more users. Add Structured Data tags to communicate with search engines to provide a better understanding of your website. Apply Structured data to drive traffic to your website. An example is a Local SEO to summon products, prices, reviews, opening hours, etc. Find more information on rich snippets at <schema.org>. Plugins make it easy to add basic customized rich snippets to search listings.

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Web Traffic

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Image – Web Traffic

Free and paid web traffic drives people to your website who seek the services you provide. Building a community can drive traffic to your website using social media marketing that creates brand awareness. Focusing on organic SEO, email marketing, and influencer marketing can help boost internet traffic. The people who visit your website must engage with your site so that it results in conversions and finally customers. A free website traffic generator is Google My Business. Use paid traffic methods and test and track your advertising campaigns. Paid traffic sources include Instagram, LinkedIn, online advertising on Google, Bing, etc. Drive web traffic the right way and concentrate on quality users. Increased web traffic flow with decreasing conversions indicates that your website is not attracting relevant visitors. Adopt a mix of channels and strategies such as Blogging, and On-Page & Off-Page SEO to send visitors to your websites.

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Technical SEO

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Image – Technical SEO

Technical SEO helps to know how search engines crawl and index your website without any problems. Google Search Console and Bing Webmaster Tools are free for website analyses and sightings of any technical SEO issues. Search Engines have technical limitations. They may not understand your content either fully or partly. Technical SEO factors matter and you need to address these limitations that search engines come across by understanding how they work. You may have unique titles or a lot of images and text that tell the search engine what the post is all about. Search engines recognize JavaScript code running on your website. At times you block your content visibility not knowing that you have not connected or opened up your website to search engines. Connect SEO with other business activities. Improve further with visuals such as videos or engagement with local content and news.

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Yoast SEO

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Image – Yoast SEO

Install and Activate the Yoast SEO plugin for WordPress. Yoast SEO key features include the snippet preview that shows how your post will look in search results. Content analysis furnishes info on the focus keyword, post length, meta description, etc. Create XML sitemaps and direct them to Google and Bing. Other features are Add Basic Schema, Social Integration to link SEO and Social Media, Multi-site compatibility, Breadcrumbs, Permalink cleanup, Edit robot.txt & .htaccess files, Head section cleanup, Import & export functionality, and more. Your Google Console account can be synchronized with the Yoast SEO plugin. Advanced options are available with the premium plugin. Boost your SEO with specialized plugins such as Video SEO for visibility in Google video search results, Local SEO for local search results, News SEO for optimizing your content for Google News, and Yoast WooCommerce SEO to find and buy products on your website.

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SEO fundamentals

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Image – SEO fundamentals

Start with SEO fundamentals, as a long-term strategy and support your development efforts to lay a good SEO foundation for your site. SEO is Search Engine Optimization, a process that can be repeated and measured, to enable websites to get indexed in (SERP)- search engine rank pages of Google, Bing, Yahoo, etc.

SEO is the core strategy for every digital marketer as it helps websites build authority and trust with their audiences. This improves your reach, user engagement, organic rankings, website usability, etc. SEO is a continuing process that involves strategies for increasing website speed, adding SEO-optimized content, and researching keywords. Share the content of your site on social media with helpful content that includes text and images for solving customer pain points. Coupled with paid advertising maximize your PPC campaign reach. With a focus on mobile-friendliness, implementing SEO allows you to gain an edge over your competition by attracting user intent prospects and reaching a viable targeted audience.

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