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Digital Marketing

Optimize Image Loading Speed

Image - Optimize Image Loading Speed
Image – Optimize Image Loading Speed

Image file size matters while loading images on websites. Images produced in photo editing software are attractive to look but the file sizes are sizeable. When these images are loaded on websites they take time to load. Sizing images based on requirements reduces the loading time of web pages. Optimize Image Loading Speed implies that images are served to the user without them having to wait for much time to download. Understand what lossy and lossless compression is all about. A small quantum of memory storage makes lossy compression good for Optimize Image Loading Speed on the web. Images can be saved in any dimension. CSS for HTML can resize images but download would require the entire file size to be downloaded first and next resized and then displayed. Compress images in the correct format to improve your load page times.

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Digital Marketing

Brackets Code Editor

Image - Brackets Code Editor
Image – Brackets Code Editor

Brackets Code Editor is open source for Web Designers. Download and Install Brackets ~ brackets.io The ‘Live Code Preview’ automatically updates files without having to write any code. Use Brackets Code Editor to edit documents. The ‘Inline Editor’ edits multiple files and supports preprocessors. As you use the ‘Inline Editor’ to see the code applied to a particular element or class you get a view of the LESS or SCSS files with the processed CSS files. Many APIs can hook into brackets to create custom scripts or brackets plugins. Make your bracket experience better with extensions. Install and remove plugins and themes. To add extensions use the Extension Manager to install update packages. In the Bracket’s toolbar access it by selecting File > Extension Manager. Optimized for HTML, CSS, and JavaScript, Brackets can be used on a Mac, Windows, and Linux.

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Digital Marketing

Yoast SEO

Image - Yoast SEO
Image – Yoast SEO

Install and Activate the Yoast SEO plugin for WordPress. Yoast SEO key features include the snippet preview that shows how your post will look in search results. Content analysis furnishes info on the focus keyword, post length, meta description, etc. Create XML sitemaps and direct them to Google and Bing. Other features are Add Basic Schema, Social Integration to link SEO and Social Media, Multi-site compatibility, Breadcrumbs, Permalink cleanup, Edit robot.txt & .htaccess files, Head section cleanup, Import & export functionality, and more. Your Google Console account can be synchronized with the Yoast SEO plugin. Advanced options are available with the premium plugin. Boost your SEO with specialized plugins such as Video SEO for visibility in Google video search results, Local SEO for local search results, News SEO for optimizing your content for Google News, and Yoast WooCommerce SEO to find and buy products on your website.

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Digital Marketing

Social Media Marketing

image-social-media-marketing
image-social-media-marketing

Participation in social networks is possible through Social Media Marketing platforms. They allow businesses to connect and engage with their customers. Share your posts to improve the visibility of your company. Entertainment, education, news updates, and marketing are all being carried out through social networking sites. Craft social media strategies and best practices for engagement with users. Use Facebook, Twitter, Instagram, etc to create brand awareness, generate sales, and build online communities. Multiply your reach with Facebook, YouTube advertising, etc. To connect with business professionals use the social network LinkedIn. Social media is about visual storytelling and compelling images. Social Media users who attain a level of credibility in a specific niche and have a large following are called Influencers. Use analytics to show how social media can create value for your business.

Categories
Digital Marketing

SEO fundamentals

Image - SEO fundamentals
Image – SEO fundamentals

Start with SEO fundamentals, as a long-term strategy and support your development efforts to lay a good SEO foundation for your site. SEO is Search Engine Optimization, a process that can be repeated and measured, to enable websites to get indexed in (SERP)- search engine rank pages of Google, Bing, Yahoo, etc.

SEO is the core strategy for every digital marketer as it helps websites build authority and trust with their audiences. This improves your reach, user engagement, organic rankings, website usability, etc. SEO is a continuing process that involves strategies for increasing website speed, adding SEO-optimized content, and researching keywords. Share the content of your site on social media with helpful content that includes text and images for solving customer pain points. Coupled with paid advertising maximize your PPC campaign reach. With a focus on mobile-friendliness, implementing SEO allows you to gain an edge over your competition by attracting user intent prospects and reaching a viable targeted audience.