On Page and Off Page SEO

On Page and Off Page SEO
On Page and Off Page SEO

Search engine optimization is both on page and off page SEO.

  • Off-Page SEO

off-page SEO is the actions taken outside the website to enhance its search ranking position. As a result, many high-quality backlinks get created involving:

  • Social Media
  • Link Building  &
  • Social Book Marking Sites.

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Social Media Marketing


What is Social Media?

Participation in social networks is possible through Social Media Marketing platforms which allow us to share our posts thereby improving visibility for our business. Entertainment, education, news updates, and marketing are all being carried out through social networking sites. Social media is about visual storytelling and compelling images. Social Media users who attain a level of credibility in a specific niche and has a large following are called Influencers.

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SEO fundamentals


Start with SEO fundamentals, as a long term strategy and support your development efforts to lay a good foundation of SEO implementation for your site. SEO is Search Engine Optimization, a process that can be repeated and measured, to enable websites for getting indexed in (SERP)- search engine rank pages of Google, Bing, Yahoo, etc.

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Bounce Rate Google Analytics

Bounce Rate Google Analytics
Bounce Rate Google Analytics

Bounce Rate Google Analytic is calculated as the visits with only a one-page view divided by total visits. The Google Analytics server records those visitors which viewed a single page and triggered a single request. In other words, a website bounce rate in google analytics is actually the percentage of single interaction visits to a website meaning single-page visitors. A high bounce rate could mean either the page quality is low or the page does not have the audience engaged because it does not find relevant content or the visitors could quickly find information about what they are looking for such as a link or an address on the website’s landing page.

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Google Analytics Basics

In Google Analytics Basics set up your Account | Property | Install tracking code | Filters. Click on Google Analytics Login and add your website. You will need a Gmail account to sign in and the first page you will see is fig1.1

fig1.1 - Google Analytics Basics
fig1.1 – Google Analytics Basics

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7 Steps To Getting Started With Google Analytics

Google analytics

7 steps to getting started with Google Analytics deals first with the basics. Next, it goes on to goals and funnels. Thirdly know what a good bounce rate? The fourth step is learning about profiles and filters. Set up Google Tag Manager to track across domains. With UTM parameters build a custom URL for your campaign. Last, get to know what custom reports and analytics dashboards are and how they can be customized?

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An Introduction to Artificial Intelligence

An Introduction-to-artificial-intelligence

An Introduction to Artificial Intelligence, its principal objective is to make an expert system and execute human knowledge in machines. Today we are living in an innovation-driven reality where we see developing ‘Artificial Intelligence‘ capacities molding the computerized globe. It is a manner by which a PC controlled Robot or a product thinks insightfully by developing computer functions of critical thinking by learning and thinking like that in savvy people. AI is at the core building computational models of knowledge and is the future of Digital Marketing.

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