Majestic SEO

Image: Majestic SEO
Image: Majestic SEO

Majestic SEO is a backlink tool having exhaustive data to display for analysis that require a full backlink profile. The backlink index goes back to 2011. Majestic backlink crawlers provide meaningful insights about competitors backlinks. It provides reports for the presentation of their backlink profile. Partnering opportunities with sites, tracking the progress of what content works and competitor analytics play a role in getting more traffic to your websites. Majestic own search engines with ranking factors help bring more traffic to your site. Metrics used are Citation Flow (number of backlinks), Trust Flow (quality of backlinks) and Topical Trust Flow (importance of a site industry-wise). Several tools are available for backlink and domain comparison as well as for backlink and link building. Information is retrieved quickly and tools can handle bulk requests. Searches can be conducted for Fresh index, or full historic data.

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Facebook for Business Promotion.

Image - Facebook for Business Promotion.
Image – Facebook for Business Promotion.

Run a business page for your brand and enhance visibility. Get users to engage with your content to get results. SMBs and politicians can establish their brands on social media following best practices. Optimize your Facebook page and settings to get conversions with strategies. Integrate features such as Messenger, Events, and Facebook live. These features in Facebook for business promotion reach out to your communities. Create different types of posts and events and get likes and follows. Grow your audience through groups and automate using an autoresponder service. Develop a Facebook sales funnel and generate revenues by using boosts and Ads. Use data to continuously improve upon the performance of your Facebook page. The Facebook Business Manager manages your pages, Ad accounts, catalogs and pixels in one place. Achieve your business goals by getting new customers.

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PHP Programming Basics

Image: PHP Programming Basics
Image: PHP Programming Basics

PHP is a server-side programming language. To parse PHP code set up a local environment such as XAMPP to run Apache server PHP on your local machine and use MySQL database. In PHP Programming Basics, embed PHP code into an HTML page and output dynamic text. Review the basics – PHP data types, such as variables, strings, and arrays. Different control structures in PHP, such as expressions and loops, give control over how the code executes. Even though PHP has many built-in functions, you can define your own custom functions. The code becomes reusable and helps prevent bugs.

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Buffer Software

Image - Buffer Software
Image – Buffer Software

The Buffer Software analyze results, manage accounts in social networks and engage with their community. Buffer is a social media marketing tool for marketers and agencies to share on social media. Use Buffer Software to schedule your posts later at best possible times allowing your followers to view updates and make the most of each post. Post to all your social media accounts simultaneously. Work from anywhere with browser extensions and mobile apps. Pablo by Buffer creates images for Facebook, Instagram, Twitter, Linkedin, and Pinterest, based on their recommended sizes. Produce content both with typography, formatting or font sizing as well as visuals. Post and schedule images and videos.

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Pinterest Marketing

Image - Pinterest
Image – Pinterest

Add Pinterest to your website and create effective, engaging Pins and winning campaigns on Pinterest. Leverage Pinterest Marketing to promote Pins and engage with your audience. Go for a business account and use features like Rich Pins to set up boards and create Pins. Create an advertising campaign on Pinterest to target users based on interest, demographics, and keywords that they’re searching. An Ad Campaign in Pinterest gives rise to an audience which can be measured in Analytics. Promoted Pins on Pinterest foster brand recognition, website visits, and conversions. Create Pin-worthy content for your social media marketing strategy. Utilize techniques to get your Pinterest content to drive traffic to your website and convert prospects into customers.

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Trello for Project Management

Image - Trello for Project Management
Image – Trello for Project Management

Trello for Project Management is a web-based software. It is the equivalent of a digital version with a large board and index cards linked to it. The index cards are accessible to all members of your team worldwide. Everyone can view those cards, and communicate directly on those cards with other members of the team. Use Trello to build your team for free but it also has a paid version. Organize your work and control big projects in partnership with your team. Manage notifications and forward to cards and boards. Assign due dates, and carry out a diversity of tasks that take your project management work inside Trello. With editorial calendars, organize and schedule marketing campaigns and make sure your content is optimum.

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Keywords Spyfu

Image: Keywords Spyfu
Image: Keywords Spyfu

Keywords Spyfu provides a distinct advantage over competitors by searching their most profitable keywords, and Ads used in their Google Ads Campaign. Get a glimpse of your competitor’s organic traffic, paid traffic, backlinks and more. Rank the keywords your competitors are optimizing on search engine results pages. Search products associated with your business and identify competitors online. You can use paper click research, eliminate bad keywords to save money and time and find the best Ad copy. Assess on-page SEO factors and usability to find what drives traffic to a competitor’s site.

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Links in Google Search Results

Image -Links In Google Search Results
Image -Links In Google Search Results

For online businesses, links in Google search results are opportunities for back-linking. To start with know who your competitors are. Find out how to check links in Google Search results. Get the number one spot on Google search results for a particular keyword. The website must have excellent content that receives more following. A content variety such as documents, images & visuals, animations, infographics, slide shows & videos adds value. This results in other relevant website connecting to your site. This will positively impact web authority. Improve your web authority and sell more products and services.

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Screaming Frog

Image - Screaming Frog
Image – Screaming Frog

The Screaming Frog SEO Spider crawl website URLs and collects key elements to audit onsite technical SEO. It optimizes a website by analyzing on-site elements, such as page titles, meta descriptions, URL structure, response codes, images, etc. In the Directives tab, find information about the meta robots tag, canonical links, and rel=next/prev annotations. The SEO spider tool helps improve the performance of websites in search result pages. The tool finds broken links, generates XML sitemaps, solves duplicate content issues, crawls JavaScript websites and a lot more.

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Yoast SEO

Image - Yoast SEO
Image – Yoast SEO

The Yoast SEO plugin for WordPress by Team Yoast – Install and Activate. Yoast SEO key features include the snippet preview that show how your post will look in search results. Content analysis provides info on length of the posts, meta description and focus keyword etc. Automatically create XML sitemaps and sent to Google and Bing. Other features are Add Basic Schema, Social Integration to link SEO and Social Media, Multi-site compatibility, Breadcrumbs, Permalink cleanup, Edits robot.txt & .htaccess files, Head section cleanup, Import & export functionality and more. Advanced options are available with the premium plugin.

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