Keywords Spyfu

Image: Keywords Spyfu
Image: Keywords Spyfu

Keywords Spyfu provides a distinct advantage over competitors by searching their most profitable keywords, and Ads used in their Google Ads Campaign. Get a glimpse of your competitor’s organic traffic, paid traffic, backlinks and more. Rank the keywords your competitors are optimizing on search engine results pages. Search products associated with your business and identify competitors online. You can use paper click research, eliminate bad keywords to save money and time and find the best Ad copy. Assess on-page SEO factors and usability to find what drives traffic to a competitor’s site.

Click on keyword-research for more information.

fig 1.0 - Search for a keyword to rank for in Google Search
fig 1.0 – Search for a keyword to rank for in Google Search

Type any keyword eg: “diamond engagement rings” in Google Search fig 1.0 and explore any domain that ranks for this particular keyword eg: Likewise get data for a second domain.

fig1.0-Spyfu Interface
fig1.0-Spyfu Interface
fig 1.1- Monthly Domain Overview
fig 1.1- Monthly Domain Overview

Keywords Spyfu: Monthly Domain Overview

In the Spyfu login enter this domain and it will return a set of data fig 1.1 for SEO overview on the left and PPC overview on the right side. The Monthly Domain Overview will let you know the size of the domain and the trend.

Organic Search SEO

  • Organic Keywords – The domain ranks for 2,806 keywords.
  • Estimated Monthly SEO Clicks – Estimated number of clicks from a search engine results page is 489K through their website
  • Estimated Monthly SEO click value – Estimated value of all these clicks from organic search is $257K (assuming the domain would pay for each click based on Google AdWords keyword value)
  • 1,035 keywords were ranked by their top two competitors.

Paid Search PPC

  • The Number of paid keywords bid by this domain were 122.
  • Estimated monthly PPC clicks were 972.
  • The Number of paid keywords bid by their top two competitors was 0.

Keywords Spyfu: SEO Research

Click on SEO Research in the interface fig 1.0.

Keyword Spyfu: SEO Research – Overview

fig 1.2 - Keywords Spyfu: SEO Research Overview
fig 1.2 – Keywords Spyfu: SEO Research Overview

Most of the information found in the SEO Research Overview appears in the monthly domain overview. The graphical trends show if it has been affected by a Google update. The Keyword Gainers and Losers shows a summary of overall rankings grouped. Fig 1.2 shows 1394 as improved ranks, 84 newly ranked and 1210 lost ranks. It shows Page 1 keywords v/s almost there keywords v/s pages 2 to 5. Inbound Links works for backlinks and is critical for SEO shows the type of these links as blogs, affiliate links, and directories. Links from .gov & .edu are seen to be more authoritative.

If you continue to scroll down you can see some of your best competitors. Below this is the shared organic keywords which give you a brief of overlap for the 3 domains that share 1035 common keywords. These are really the keywords you should be targeting if you happen to compete in the same niche. Keep scrolling down to see the Most Valuable Keywords V/s Newly Ranked Keywords. If you find a particular valuable keyword relevant to your niche use it for your content and try to rank for it. Continue scroll further down and you will see …..Page one Keywords V/s Almost there keywords,… Inbound Links (Backlinks), Organic Ranking History, etc.

fig 1.3 – SEO Overview: Top Organic Competitors


In the top organic competitors‘ you can add URLs of your choice and Spyfu will provide you with that additional data. Scroll below and find a huge list of competitors that would provide insights about the players in your niche. View the skew lines in the graph data to check variance for your competitors. Select from the top to view SEO keywords, monthly clicks and monthly values in the data. By pointing above each month on the graph, get the box displayed for SEO clicks for each domain in that month.

fig 1.4 - Shared Organic Keywords (Kombat)
fig 1.4 – Shared Organic Keywords (Kombat)

Shared Organic Keywords (Kombat)

In the shared organic keywords (Kombat), Spyfu provides some default data for domains that are visible in the box. Change by replacing these domains in the box with your preferred choice and click on the ‘Fight’ tab. View changes in the Venn diagram and click on the overlap section to display the shared keywords for all the three domains. Kombat provides the number of keywords each domain rank for, the number of keywords that are common to all 3 domains and the keywords both domains rank for but not the target domain. You can see exclusive keywords the target domain ranks for but not the competitors.

Keywords Universe refers to the keyword opportunities that this domain connects with. In a more detailed report within Spyfu shows how they compete individually against each URL. It has the Search Volume, CPC, and the difficulty information.

fig 1.5 - Keyword Groups
fig 1.5 – Keyword Groups

Keywords Spyfu: Keyword Groups

In keyword groups, find what kind of keywords drive traffic to a site and accordingly drill down the list of keywords based on your interests. It takes your target domain and all the keywords you rank for and sorts them into different categories. To the left, you see the second keyword ‘rings’ has 192 keywords. Click on this keyword and to the right, you will see the breakup keywords – jewellery rings, …. ring of gold… with data for Mo/Search Volumes, Difficulty, CPC and Monthly Costs.

fig 1.6 - SEO Keywords
fig 1.6 – SEO Keywords

SEO Keywords

SEO keywords display all the keywords a particular site ranks for. For your research download, the top list of competitor’s keywords to draw insights into data categories.

fig 1.7 - Ranking History
fig 1.7 – Ranking History

Ranking History

This is going to give you the top 10 keywords which you can rank for. Choose keywords and see your site ranking fluctuate over time. Type a keyword and see how the domain gets ranked on that and similar keywords for that niche. Google Algorithm update markers track ranking changes.

fig 1.8 - Backlinks
fig 1.8 – Backlinks


In Backlinks, you see the break up for affiliates, blog, and directories for this particular domain. Use the information for link building from domains that have a lot of activities and links. You may want to target them for link building may be to forge a partnership or an affiliate relationship.

fig 1.9 - SEO Reports
fig 1.9 – SEO Reports

SEO Reports

In SEO Spyfu reports value is included. As a Marketing Agency, you may need to allocate value to all the traffic that comes from SEO efforts.

fig 2.0 - Keywords Spyfu: PPC Research
fig 2.0 – Keywords Spyfu: PPC Research

Keywords Spyfu: PPC Research-Overview.

The average spends on paper clicks is $932 with paid clicks of 122 and an estimated monthly PPC clicks of 972. You can also see a graph that shows how much more they start spending right towards the end. If you notice large swing upwards that means this business is doing better with Paid Ads. It indicates a clue to you that you can tap into some of their success. If you see a downward swing, it could mean that the business is not doing well. On the right is Kombat info for your competitors. The Keyword Universe show how many keywords are bought altogether which is 139. The Core Niche is important as it reflects the keyword which is common to all the three. In the fig 2.0 the Core Niche is 0 which means there is no common paid keyword shared by all three domains.

In PPC Research pick the keyword you are ranking for. Find some business who advertise for this keyword. Place their URL in Spyfu. See for what keywords this business pay and rank those keywords because organic keywords will convert higher than the paid ones. The reason they pay for these Ads indicates that there is an ROI for paying for those keyword phrases. Leverage your competitor’s keyword research to find phrases that will increase customers, sales and leads

fig 2.1 - PPC Research Overview: Top Paid Competitors
fig 2.1 – PPC Research Overview: Top Paid Competitors

Top Paid Competitors

Click the color bar on anyone from the list to the left of the domain name and you can check the curve will be added to the graph. Hover over and it and it will indicate where it is on the graph. View the history in the display box. Click on the top tabs – View PPC Keywords | View Paid Clicks | View Ad Budget to get the respective information display in the box or under each domain to the left.

fig 2.2 - PPC Research Overview-Most Profitable Keywords
fig 2.2 – PPC Research Overview-Most Profitable Keywords

Most Profitable Keywords

Everything you see here may be 100s of Adwords buy. You should be buying those keywords for your own offerings. View the Clicks/Mo, Cost/Click, Monthly Cost, Monthly Search Volume, Ad Position & Total Ads

fig 2.3 - PPC Research Overview: AdWords History
fig 2.3 – PPC Research Overview: AdWords History

AdWords History

In Adwords History, you see the top Ads. These are the best Ads that Spyfu has detected for you. When you hover over the top of the button and it changes color that means each one of those boxes is the same Ad copy. If you see a huge amount of repeat Ad copy it signals that if it has worked for your competitors than that Adcopy is going to work for you. See all the different keywords and Ads they have in these boxes. If you click on one, it actually brings up the Ad copy. For the $ spends of your competitors, you can view all results at Spyfu.

fig 2.4 - PPC Research Overview: Top AdWords Buy Recommendations
fig 2.4 – PPC Research Overview: Top AdWords Buy Recommendations

Top Adwords Buy Recommendations.

These are actionable guidelines by Spyfu. The keyword fine jewelry earrings is a good buy with a search volume of 12.1K. The other keywords have a search of 1.3K, 20, 352 & 352. To the right, you can see competitors who brought and the different color circles indicate the buyer for this search volume keyword. From here, we come to an end of PPC Research Overview.

fig 2.5 - Competitors
fig 2.5 – Competitors

Keywords Spyfu: Competitors

In PPC Competitors fig 2.1, find Ad spending history and their keywords and drill down to research further.

Go to Top Ad competitors and scroll down to see a huge list. It is similar to the Top Paid Competitors that we covered in the PPC Research Overview Section. But here it shows more details. This research focuses to find competitor domains to imitate, that you did not know they existed.

fig 2.6 - Shared Paid Keywords (Kombat)
fig 2.6 – Shared Paid Keywords (Kombat)

Shared Paid Keywords (Kombat)

This is the Kombat section on the PPC Research side. You can type 3 domains and Spyfu will calculate the keyword universe which represents all the keywords that anyone would want to rank for.

Hover over the Venn Diagram fig2 .2 and click overlap section which takes you to a list of shared paid keywords. This core starting is the most important. Of the 3 included domains which ranked for the purchased common keywords is shown as 0. So for this example, there is no overlap section for the shared paid keywords for the 3 domains. Refer to fig 1.4 to get an understanding of the overlap section which shows the shared organic keywords.

The common paid keywords of the 3 competitors’ domain are what should work. In general, if it is working for them it can work for you too. View the Adcopy in Spyfu and use the research, if you have a comparable offering. Scroll down and see the CPC, CTR, Monthly Costs and Monthly Clicks – all research concepts that can be considered.

fig 2.7 - PPC Research - Keyword Groups
fig 2.7 – PPC Research: Keyword Groups

Keywords Spyfu: Keyword Groups

In keyword groups, just as in the SEO side all paid keywords are sorted into groups that you may consider to buy. This helps to prevent duplication of bidding for similar keywords. Moreover, it is possible to search and filter these keyword groups. When you have found the keyword group in search, move it to Google Ads account or export it as a CSV file. Both individual keywords and keyword groups can be tracked and ranked within the Spyfu software.

The word ‘rings ‘ for the domain shows 29 paid keywords. Let us click on diamonds (10 keywords) and we see subcategories – platinum rings with diamonds, diamond engagement ring settings…….. To the right, see all the 10 related keywords with their search volume, cost per click, SEO difficulty for ranking, & monthly costs. This holds good for your research if you plan to use one of these keyword groups. Go ahead and click on them and get ideas which are relevant for your business.

fig 2.8 - PPC Keywords
fig 2.8 – PPC Keywords

PPC Keywords

In PPC keywords fig 2.4 you can access good information which allows you to sort it out. Sort it by clicking on ‘cost per click’ and see the most expensive keyword that the domain is buying. View the highest cost per click, monthly search volume and the Ad position in the data. Focus on a particular keyword by using filters. Add the successful keywords to your campaign and reach the new Audience

fig 2.9 - Keywords Spyfu: Ad History
fig 2.9 – Keywords Spyfu: Ad History

Keywords Spyfu: Ad History

Ad history fig 2.5 gives you much more in depth than what you noticed in the overview section. You have a huge list of the Top Ads scroll down and hover upon ‘Highlight’. Use competitive intelligence and drill down to see exactly what these competitors are buying and what their Ad copy is? If you click on the first one you go and see the Ad copy. All you have to do is use a similar Adcopy and you are probably going to get more results if you have similar products.

Ad History allows you to go backward (up to 9 years) in time and pull out data for a particular keyword. Acquire insights into the performance, budget, Adcopy and view Ads for this keyword. Over a period of time, some keywords vanish while others with ROI remain. Learn from the mistakes made by your competitors and choose the successful keywords that can save you money. Ad History, also shows how often the keyword was noticed in the domain’s PPC campaign.

fig 3.0 - Keyword Research: SERP Analysis
fig 3.0 – Keyword Research: SERP Analysis

Adwords Advisor

The Adwords advisor is an actionable tool where Spyfu uses its algorithm to compute what it thinks you should buy. We have seen this information before, but over here it is much more in detail where you see impressions, cost/click, cost/mo, and how much buys.

Keywords Spyfu: Keyword Research

Build your strategy using the Keyword Research tool for both your organic and paper click keywords.

SERP Analysis

In the Search Engine Results, the page shows ranking difficulty as 64 for your particular keyword fig- 2.6. In the data, you can see the domain that is ranking first, domain strength and the estimated monthly clicks. A weaker domain will be closer to zero and a stronger domain will be closer to 100. Export PDF tab at the top right end allows you to take away the export data as a PDF.


From the PPC Research learn from the successes and mistakes of your competitors. Create Campaigns which yield results by viewing their keywords bought and the Ads they run through Spyfu. The PPC Research of Spyfu accesses millions of dollars of experiments, strategy and market research if only you know to use the Spyfu tool. In SEO Research learn from your competitors’ keyword ranking on Search Engines. Find out the reasons for their high ranking by exploring their backlinks and content. If you are an Agency, sell SEO services with branded reports by subscribing to a paid plan. Take action and improve your presence on the Web.

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