Google Analytics Dashboards


In Google Analytics dashboards, you can display useful data in a meaningful way so that it can be understood quickly which can be made accessible to other team members.

You can get started with either a starter dashboard or a blank canvas.

Blank Canvas

The blank canvas of your dashboard needs to be populated with widgets.

The widget editor allows you to add metrics (measurement) and dimensions (data description). The display options for widgets under Standard are:

  • Metric is a numeric representation of a single selected metric.
  • Timeline referred as a secondary metrics is a graph of the selected metric over time.
  • Geomap is a map plotted with specified metrics for the selected regions. Hovering over the map highlights the actual metric values.
  •  Table is a tabulated format of up to 2 metrics that describe the selected dimension.
  • Pie is the selected metric grouped by a dimension which is represented by a chart.  Hovering over a slice highlights the specific metric value. Up to 5 slices are available.
  • Bar is the selected metric grouped by up to 2 dimensions which are represented as a bar chart.  Hovering over a slice highlights the specific metric value.

Real-time widgets show data as it happens and consist of the active users or page views metrics. Not all metrics are possible in Real-time eg: bounce rate. The display options for Real-time widgets are:

  • Counter is a count of the active users on your site which can be optionally grouped by a selected dimension. It is a graph of page views on your site for the past 30 to 60 minutes.
  • Geomap is a map which shows where the active users come from.
  • Table plots active users against up to 3 selected dimension in a tabulated format.

As an example consider a KPI built around a “Content Blog Posts” for observing “Traffic Sources”. The Table under Standard would be the best choice for displaying such data.


Type ‘Default Channel Grouping’ in the box under Display the following columns and enter Users in the first Add a metric box and Sessions in the second Add a metric box. Show the table with as 10 rows.

Google Analytics data can be refined further with the use of a filter.

Add a filter for users from India only by navigating to filter this data and entering only show > Country – Containing > India and click on Save.

fig-widget-display -traffic -sources-in-dashboard
fig-widget-display -traffic -sources-in-dashboard


Google Analytic will then populate this first ‘Traffic Source Widget’ in your Dashboard.

After you have added the first analytics widget to your dashboard the  ‘Add Widget’ link at the top of the dashboard can be used to add more widgets. Each Dashboard in Google Analytics can contain a maximum of 12 widgets

After creating a widget you can edit by hovering the mouse near the top of the widget until a pencil icon appears. Click on it to change metrics, dimensions, and the widget title.

The DashboardJunkie links to external sources. This DashboardJunkie shows some of the key metrics for ‘Bloggers’ that include the most liked posts, how the users find your site and the source from where the links come.

Alternatively, you can go for a readily configured dashboard from the google solution gallery platform where these can be downloaded and applied to your site.

You can share your dashboard if you include other users in your view. After data has been shared it is possible to drag and drop widgets between reports and views.

Dashboards can be exported in pdf or automated for regular scheduling by email to be sent to relevant team members. Check the duration time period dates for the data generated in these dashboards.

In Google Analytics each view can contain up to 20 private Dashboards per user.

Each Google Analytics account can contain up to 50 shared Dashboards per view.

You can create the “Traffic Overview” in Custom Reports Google Analytics as per below:

  • Under Customization from the left side, menu in Google Analytics clicks on Custom Reports.
  • Write a name in the Title Bar for your report say ‘Traffic Overview’.
  • In the ‘Type’ section you will be shown 3 options – Explorer | Flat Table | Map Overlay.
  • Select the ‘Flat Table’ type
  • Under Metrics from the drop down choose – Add Pages / Session in the first box,  | Unique Views in the second box  | Avg Session Duration in the third box| Bounce Rate in the fourth box.
  • Under Dimensions Add Source in the first box and Country in the second box.
  • If you want to exclude any traffic type Add a filter.
  • Click on Save

To add this “Traffic Overview” report to Google Analytics Dashboard, you will be required to select the dimension and the associated metrics from this report and create this widget in the dashboard where you want it to appear. The “add to dashboard” feature which was earlier available can now be found in Google Data Studio.

Read more about Dimension and Metrics by clicking on dimensions-&-metrics-explorer

Example of an SEO analytics dashboard

An SEO Dashboard is a focus for all your web analytics data so that digital marketers can get a grasp of SEO performance through metrics for numerous viewpoints.

A common example of an SEO metrics for organic traffic widget in an SEO dashboard is as shown below:


Timeline for all organic visits over time Goal Completion keyword success for goal completions
Total Organic Visits Entry and bounce rates keywords by %age of new visits
Average page load times Pages per visit

The choice of selecting metrics for your business is based on which specific metrics works for you.

Add your first widget to the SEO Analytic dashboard and begin by giving a title for this widget [total organic visits]

The metric used here is “total organic visits”. Under Standard choose ‘Metric’ and in the Add a metric choose ‘Session’ from the drop-down menu.

Click on Add a filter and choose – only show > Medium – Exactly Matching > Organic  as shown in fig-seodw1

fig-seodw1-total organic visits
fig-seodw1-total organic visits widget

For the widget “Top Landing Pages by Entrances & Bounce Rates,” select Standard “Table.” Choose Landing Page – Entrances and Bounce Rate as the metrics, and 10 rows as shown in fig-seodw2

fig-seodw2-top landing pages by entrances & bounce rates[fig-seodw2-top landing pages by entrances & bounce rates]

Google Search Console shows SEO metrics such as Keywords under Query, Rankings, and CTRs (refer to fig-seodw3)

fig-seodw3-google search console keywords
fig-seodw3-google search console keywords

In Google Analytics click on  Acquisition tab for Landing page metrics which can be assessed by navigating to Landing Page under Search Console (refer to fig-seodw4). Moreover, SEO metrics such as top queries click & generating clicks for KPIs keywords & top queries (impressions) can be tracked under Google Search Console.

fig-seodw4Acquisition- Landing Page under Search Console
fig-seodw4-Acquisition- Landing Page under Search Console

To analyze search engine optimization efforts one needs to track search metrics and KPIs. SEO Analytics dashboard should display those SEO metrics which can help to improve organic search results and boost website leads and visits.

fig-Google Analytics - Metrics-appear-alongside-the-respective-KPI’s
fig-Google Analytics – Metrics-appear-alongside-the-respective-KPI’s

Using Moz Analytics or Ahrefs tools, it is possible to track metrics such as a number of linking domains for the KPI backlinks.

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