ChatGPT for Blogging

Image - ChatGPT for Blogging
Image – ChatGPT for Blogging

With ChatGPT for Blogging, you can expect it to assist you in writing a blog post and boost your productivity. ChatGPT is a chatbot (having its API) powered by GPT (Generative Pre-trained Transformers) which relies on a GPT set of parameters that is optimized for dialogue having content filters. Large Language models (LLM) such as GPT (which has its API) power apps to generate text that has a large neural network of billions of machine learning parameters. GPT3 (175 billion parameters) is the standard used now and GPT4 (100 trillion parameters) pertains to the future.

DALL·E 2 uses AI to create practical images and art using a description in natural language. The OpenAI integration with the text-to-image generation model Dall-E-3 will bring ideas to life from correctly crafted prompts. It will be available to ChatGPT Plus and Enterprise customers.

Fig1-ChatGPT after login

ChatGPT for Blogging: Introduction

As per Wikipedia ChatGPT, (Chat Generative Pre-trained Transformer) founded by OpenAI (30th Nov 2022) is an LLM-(Large Language Model) based bot and a NN (Large Neural Network). ChatGPT is a web app accessed at https://openai.com/blog/chatgpt in your browser. The current industry standard is GPT-3.5 but GPT-4 (March 2023) combined with Dall-E2, & 3 (AI Image Generation) pertains to the future. ChatGPT for Blogging can increase your productivity thereby saving time. ChatGPT for Blogging can help generate SEO-optimized content and support to retain and grow your audience. If you blog with WordPress- use a plugin to automate ChatGPT and add it to your workflow. The free ChatGPT has been trained on data set up to Sept 2021.

ChatGPT Plus and enterprise users can browse the internet in real-time to provide authoritative info with source links. Enable the browser with the Bing extension located in the selector under GPT-4. This feature is also available in the mobile app under new features by selecting “Browse with Bing extension”. The premium version can respond to queries in five different voices. Upload images and ask ChatGPT questions about it.

How to use ChatGPT for Blogging

Start by signing up for a ChatGPT free account with Gmail or your Microsoft email. A Microsoft email account will allow you to access Dall E3 for free by downloading Microsoft ‘Edge’, a paid option for ChatGP-4. Moreover, you will have access to Bing Chat. After the email is verified your account is ready. Next, get familiar with the ChatGPT interface

Fig2-ChatGPT-Interface
Fig2-ChatGPT-Interface

Log in and find the + sign to your left indicating “New Chat” Fig1. Alternatively, you can click the New Chat to create a new thread as conversations in ChatGPT are organized by threads. This option when clicked takes you to the chat window. Next, type your prompt (input) in the “Send a message” bar in Fig2 and wait for ChatGPT to respond. A prompt can be anything like a sentence or a phrase. All your chat history is archived to your left which allows you to visit previous conversations and reconnect to chat again. After ChatGPT displays a response to your prompt, find the copy, thumbs up, and thumbs down icons to the top right of Fig6. Rate ChatGPT response by clicking the thumbs up or down icon. Use the copy icon if you want to copy ChatGPT’s response. The regenerate tab in Fig3 allows you to generate new content when you do not like the content that ChatGPT has generated.

Fig3-H2 headlines generated by ChatGPT on Szechuan Shrimp (food blogging)
Fig3-H2 headlines generated by ChatGPT on Szechuan Shrimp (food blogging)

The bottom to your left displays “Upgrade to Plus” in Fig4. This is the GPT4 version of the ChatGPT feature, a paid subscription plan. With ChatGPT plus subscription, feed an image in the Android or iOS app, and the AI bot will identify and comprehend what you have submitted.

What is ChatGPT for Blogging?

ChatGPT consists of the LLM with a large NN for processing to produce human-like text used for applications such as website design, writing code, emails, articles, etc. LLMs are fed with a large text collection from varied sources such as encyclopedias, books, web pages, etc. The text is then split into tokens that are fundamentally parts of words. With the chunk of text, the model predicts the next token in succession. These are compared with the actual text from the accumulated text on which it has been trained and adapts its parameters to rectify any errors. By repeating this process across sizeable volumes of text, the transformer evolves language models for producing a logical series of text called a response with a given prompt.

Leverage ChatGPT for idea generation and improve your blog post writing.

Fig4 - ChatGPT provides you with different niches in Chinese cuisine
Fig4 – ChatGPT provides you with different niches in Chinese cuisine

Niche Research

ChatGPT can help you with your niche research Fig4. Ask ChatGPT to provide you with a list of niches available for your blog. ChatGPT can also develop topics for any niche that matches your blog audience. Use ChatGPT to pinpoint profitable niches and identify the target market.

Fig5 - Keyword Research
Fig5 – Keyword Research

Keyword Research

Prompt ChatGPT to generate a list of keywords Fig5 based on a blog title. Add these keywords to your content, title, meta description, etc. ChatGPT cannot provide analytic data for your keywords with search volume, trends, competition, etc. Having identified the topics, ask ChatGPT to write about them. Generate blog topic ideas with ChatGPT and expand upon such thoughts, but use ChatGPT for clarity in writing grammatically correct texts, vocabulary, and structuring sentences.

Ask GPT to suggest a headline for any subject you would like to blog about (refer to Fig 3.)

Fig6 - Introductory and concluding paragraph for Szechuan Shrimp (food blogging)
Fig6 – Introductory and concluding paragraph for Szechuan Shrimp (food blogging)

ChatGPT can assist you further in writing introductions and conclusions about the topic (headline) Fig6. ChatGPT can generate alt text based on any image and suggest internal links for your blog post title. To apply ChatGPT’s generated content you may need editing while considering the various aspects such as the specificity of the topic and the intended target audience with the required customization. Review the generated content for accuracy and consistency so that it is in line with your tone and writing style meeting your goal.

Some AI Tools that can help in your content creation process are ChatGPT Writer, Text Highlighter & Explainer, Landing Page Creator, Cover Letter, etc

ChatGPT for Blogging: SEO

ChatGPT is not a content-writing tool. It can however support the SEO content creation process as per below –

  • Generate research content that can be modified for SEO purposes. Write meta titles, meta descriptions, and schema markup. Find internal links to improve navigation. Include FAQs that target long-term keywords.
  • List keywords that can help create topic clusters based on your blog post title.
  • Add focus keywords to your post by instructing ChatGPT to write introductions and conclusion paragraphs.
  • Generate ideas and topics for your post to build a content outline. Enlarge the sections of your blog post by incorporating keywords to create a lengthy post. Write outlines for your articles with resource references.
  • Short form content, headers, sub-headers & alt tags, etc.
  • Use ChatGPT for Local SEO by generating content descriptions that target your local market audience. Optimize voice search by including popular keywords and conversational phrases that rank well.
  • Persuasive web pages, call-to-action, and e-commerce product descriptions
  • Re-purposed content for social media and email newsletter for blog promotion
  • Quality copy using ChatGPT’s advanced language processing capabilities
  • Scripts for audio and video
  • ChatGPT is designed to work well for content generation and it may not be suited to address technical SEO issues. Read more by clicking on Technical SEO.

Click on SEO Fundamentals to learn more about it.

ChatGPT for Blogging: Social Media

Use ChatGPT to repackage your content across various social media channels. For example, ChatGPT can help you write any paragraph for Twitter and keep it within the 140-character limit. Based on your post title, ChatGPT can find relevant hashtags. It can also help you to write a promotional post for Facebook that includes the relevant hashtag and keywords.

Some AI Tools you can use for Social Media are LinkedIn Post Generator, TikTok, Instagram Caption and Hashtag Generator, Facebook Cover Photo, Blog Tweet Threads, Ask YouTube, Long to Short Video, etc.

Understanding Some Common Limitations of ChatGPT

  • Depending on the periodic updates ChatGPT has, there can be differences in output.
  • An overload of users can affect content produced by ChatGPT by subjecting it to generate incomplete pieces of content. You can overcome this problem by re-prompting ChatGPT to continue.
  • The model is best suited for short pieces of content in the form of summaries, listed points, and concise explanations.
  • At present the free ChatGPT version cannot browse the net in real time to come out with trending topics and up-to-date info.
  • The model lacks common sense, and emotional intelligence and can have problems in understanding context which necessitates fine-tuning.
  • Biased and inaccurate responses by ChatGPT, as the model is trained on a large data set text that includes such prejudices.

ChatGPT for Blogging: Prompts

Make sure the content generated by ChatGPT is subjected to review by an editor. Ensure the writing is qualitative and non-plagiarised and there is a human touch involved. To get the best out of ChatGPT, engineer your prompts so that you ask and get what you want.

  • Your prompt should determine the purpose of the content generated by ChatGPT in terms of being persuasive, call to action, informative, etc.
  • Your prompt should determine what type of content you want ChatGPT to generate such as product descriptions, FAQs, etc.
  • Your prompt for ChatGPT should reflect the tone of your brand so that the content generated suits branding.
  • Your prompt should target the audience you want ChatGPT to generate content for. An example could be the content addressed to the prospects at different stages of a sales funnel in the buying cycle.
  • Your prompt should include context so that ChatGPT will generate relevant and correct content.

Some AI prompt generators you can use are Neural Writer, ChatX, Aspose, FeedDough, etc

fig7-WordPress Plugin - AI Engine
fig7-WordPress Plugin – AI Engine

ChatGPT for Blogging: WordPress Plugin – AI Engine

Integrate AI into your website using a ChatGPT WordPress plugin such as AI Engine (Fig7). This approach can provide a customized experience to your visitors thereby increasing traffic and user responses. The use of a chatbot can provide 24/7 support by answering routine queries and directing users to support staff for any major issues. AI Engine suite of tools can help with media management, chatbot, performance tool testing, PHP tools, contact form additions, gallery creation, Google Analytics set-up, etc. However, some may be paid options.

From your WordPress dashboard go to plugins – “Add New” and search for the plugin – ‘AI Engine’ Fig7. After the AI engine plugin is displayed click on – “Install Now”. Next, click on Activate. To learn more about WordPress click on Blogging with WordPress.

Fig8 - Meow Apps - AI Engine
Fig8 – Meow Apps – AI Engine

In your WordPress dashboard find the Meow Apps and click the AI Engine tab below it.

Fig9 - Message
Fig9 – Message

Next, click on the settings tab Fig8, and in the display window click the OpenAI Account link. A message will be displayed informing you that an OpenAI API key is required (Fig9). You can either log in to your account or open a new OpenAI account.

In the OpenAI platform window Fig10 click the API keys tab under the Menu section in the left pane which will display the API keys.

Fig10-API Key
Fig10-API Key

You will require an OpenAI API Key for further access. However, the free access will limit the amount of content you can get. On exceeding the free limit you will have to pay for further use. The free limit will be sufficient to get experience with the AI tool in the content creation process.

Fig11 - AI Engine-Settings- Paste API Key
Fig11 – AI Engine-Settings- Paste API Key

Next, click the +Create New secret key tab Fig10. You will be persuaded to enter a name so type one and the API key will be generated. Save the key, (in case you may require it in the future). Paste the generated API key into the WordPress setting under Environments for AI (Fig11) and click the “Reset Settings” tab at the bottom to complete the plugin setup process.

Fig12 - Admin Modules
Fig12 – Admin Modules

Make sure all the functionalities you require under modules Fig12 are enabled – Chatbot, Generators – Content Generator, & Image Generator, PlayGround, Utilities – AI Co-pilot, AI suggestions, Magic Wands, etc. You can now start using the plugin. The Usage Cost is also displayed here.

Fig13 - Settings-Post
Fig13 – Settings-Post

The AI Engine plugin functionality will also appear under the Settings tab – “Post” to the right side of your WordPress blog editor Fig13. When you click the AI Engine down arrow, two options – Title and Excerpts will be displayed.

Fig14 - AI Engine -Title Recommendations
Fig14 – AI Engine -Title Recommendations

Click on the titles tab Fig13 to generate some titles. This will pull up title recommendations Fig14 from the content you have written in the blog editor. The accuracy of the results will depend on how much content you have added to your blog editor. The more the better.

Fig15 - AI Engine-Excerpt Recommendations
Fig15 – AI Engine-Excerpt Recommendations

Similarly, click the excerpts tab to find all the recommendations in the excerpt section Fig15.

Fig16 - Tools-Generate Images
Fig16 – Tools-Generate Images

Alternatively, Go to Tools Fig16 and find three options – Playground, Generate Content, and Generate Images.

Fig17 - AI COPILOT
Fig17 – AI COPILOT

To access the AI CoPilot feature, create a new block in the post editor and type the space tab Fig17.

Fig18 - AI Wand in Block Tool Bar
Fig18 – AI Wand in Block Tool Bar

Find the AI Wand icon Fig18 in your block toolbar and type any text sentence in it. Next, click on any options from the drop-down menu such as Correct Text, Enhance Text, Longer Text, Shorter Text, Translate Text, or Generate Image to get the desired output.

Fig19 - Typed Text Phrase in AI COPILOT
Fig19 – Typed Text Phrase in AI COPILOT

Type a text phrase in the AI COPILOT box Fig19. You can check for Correct Text – Grammar and Spelling. If there is any mistake in the typed phrase it will get highlighted and corrected.

Fig20 - Longer Text Output in AI COPILOT
Fig20 – Longer Text Output in AI COPILOT

When you click on the option – <Longer Text> the phrase typed gets expanded Fig20.

Fig21 - Shorter Text Output in AI COPILOT
Fig21 – Shorter Text Output in AI COPILOT

Next, if you click on the option – <Shorter Text> the text phrase gets shortened Fig21.

For the option – <Generate Image> make sure you have purchased credits from OpenAI to get the output image generated. Similarly for the option – <Translate Text> to work, you will be required to go to your settings in WordPress and change the Language to the one you want your output text to be translated to.

Fig22 - AI Engine-Image Generator
Fig22 – AI Engine-Image Generator

ChatGPT for Blogging: AI Engine – Generate Images

In the default AI Engine Window click on the images tab Fig22 and a Templates window will open. Type the text description for which you want the AI Engine to generate the image and hit the Generate tab. The default image that can be generated is 3.

Fig23 - AI Engine-Expanded Image-Add to Media Library
Fig23 – AI Engine-Expanded Image-Add to Media Library

Tap on any image to expand and find additional information. Click the Add to Media Library tab Fig23 and the image is ready to be used in your post.

Some AI tools for use with your Images are Random Color & HEX Code Generator, Background Remover, Logo Creator, etc.

Fig24- AI Engine-Content Generator
Fig24- AI Engine-Content Generator

ChatGPT for Blogging: AI Engine – Generate Content

Now that you have set up the AI Engine plugin, start with the automatic generation of your post. Select any one option from Single Generate or Bulk Generate. For this example, we have selected the Single Generate Option fig24. Under ‘Posts’ in your WordPress dashboard in the left pane click the ‘Generate New’ tab. Type the topic of your post in the ‘Topic’ field. Under ‘Content Params’ select the Language, Writing style, and Writing Tone by clicking the down arrow for option display. Under Post Param, you can toggle options to Page or Posts. The default for the number of sections is set to 2 in the case of sections and to 3 for the number of paragraphs per section.

When you click on the ‘Generate’ tab below the Topic, it will start creating a Title, Sections, Content, and an Excerpt. As you review the content you may want to edit the content. When you have finished updating the content click the ‘Create Post’ tab at the bottom to add it to your Post as a draft. The process is complete when a message appears indicating Post Created. Click the ‘Publish’ tab in the post editor to publish your post online.

Fig25 - AI Engine-Playground
Fig25 – AI Engine-Playground

ChatGPT for Blogging: AI Engine – Playground

Click the Playground tab to the top right and in the left pane find the templates section which hosts a range of AI tools such as Text Translator, Text Corrector, and SEO Optimizer Fig25.

Fig26 - AI Engine-Playground-Text Translator
Fig26 – AI Engine-Playground-Text Translator

With the Text Translator, translate any piece of content into multiple languages without leaving your WordPress site. Enter the content Fig26 that needs to be translated in the box, mention the language at the top – say French, and press the submit button. The text is converted to French as shown below within seconds.

Fig27 - AI Engine-Playground-Text Corrector
Fig27 – AI Engine-Playground-Text Corrector

Enter any grammatical, misspelled sentence in the box as shown in Fig27 above and click the submit button. Within seconds the corrected text will appear below it.

Fig28 - AI Engine-Playground-SEO Optimizer
Fig28 – AI Engine-Playground-SEO Optimizer

Get the Title, Keywords, and Excerpt for any article entered in the box and click the submit tab. The Title, AGuide for Artists Keywords, and Excerpt will appear below the box within a few seconds Fig28.

ChatGPT for Blogging: Lead Generation

Use ChatGPT for creating lead-generating content for your inbound/ outbound marketing tasks.

  • Create a ‘blog post’ on a topic that resonates with your target audience. Secure user responses to call-to-action thereby converting them into leads.
  • Craft ’emails’ for introducing your products or services through call-to-action and convert them into leads
  • Write persuasive ‘product/ service descriptions’ that highlight the benefits that attract qualified leads to take action.
  • Use ‘repurposed content’ in social media posts that relate to your target audience and through call-to-action direct them to your landing page to proceed further.
  • Generate ‘Landing pages that convert’ by writing a compelling copy that incorporates a call to action button to convert users to leads
  • Use Chatgpt for ‘outbound marketing’ such as Cold sales calls or email campaigns, and writing ad copies for print and social media.

AI Engine for Lead generation with Chatbot functionality

The WordPress plugin AI Engine can also be employed in Lead generation by using it as a chatbot to interact with your users to showcase your products and services. The chatbot can also provide customer support with built-in templates that can be added to your WordPress blog with a short code. Make use of the chatbot to answer routine minor queries by users. Major issues can be filtered for direct responses from support teams. For potential leads provide resources aimed at converting them to first-time customers.

Fig29 - AI Engine-AI Chatbot
Fig29 – AI Engine-AI Chatbot

ChatGPT for Blogging: AI Engine – Chatbot

Click the Chatbots tab and for example change text to Converse as if you were Pola Fig29 in the context box. Next to the right type text – Hi or Hello and click the send button.

Fig30 - AI Chatbot-Chat as Pola
Fig30 – AI Chatbot-Chat as Pola

The output message will be generated in Fig30.

Fig31 - AI Engine-Chatbot-AI Model
Fig31 – AI Engine-Chatbot-AI Model

The AI Model tab allows you to select the Model Fig31 you would like to use under Environment by expanding the dropdown (v) options alongside the Default tab. The Temperature gives you the level of creativity within which your AI bot operates.

Fig32 - AI Engine-AI Chatbot-Appearance
Fig32 – AI Engine-AI Chatbot-Appearance

Click the down arrow alongside the Appearance tab. Change the AI name to Pola. The Start Sentence and the Placeholder displayed message as shown in Fig32. You can change this text message from here. Use other settings such as Copy Button, Popup, or Full Screen.

Fig33 - AI Engine-AI Chatbot-Shortcodes
Fig33 – AI Engine-AI Chatbot-Shortcodes

Get the shortcode by going to the shortcodes tab Fig33 and placing it on your website.

Fig34 - AI Engine-Performance | PHP Info | PHP Error Logs
Fig34 – AI Engine-Performance | PHP Info | PHP Error Logs

ChatGPT for Blogging: AI Engine – Performance & PHP Tools

Performance Tools for Testing Fig34 can assist you with your site speed which includes – Empty Request Time, File Operation Time, and SQL Request Time. Troubleshoot issues with “View PHP Info” and “View PHP Error Logs” and find out about your PHP environment.

Conclusion

Harness the power of ChatGPT for Blogging and use it to generate keywords, titles, captions, meta descriptions, schema markup, e-commerce product descriptions, CTAs, link building, email newsletters, and many more. Use ChatGPT for Blogging by integrating ChatGPT with WordPress Plugins such as AI Engine.

Familiar yourself with ChatGPT best practices, writing effective prompts, and understanding the human touch that would be required by editing AI-generated content to reflect your tone and writing style. Expand your online reach and set up a strong online presence by creating content for your social media presence on Facebook, Twitter, Instagram, and LinkedIn. Get to understand the limitations of ChatGPT and how you can overcome them and stay ahead in this digital age. Scribbrs, GPT Zero, etc can help detect AI-generated content by ChatGPT

ChatGPT using the GPT3 version is free but the one with GPT4 is a paid option starting at $49 per year. Some other alternatives to ChatGPT are Google’s Bard, (Bing Chat -now CoPilot), etc.