Google Analytics Reports

Image - Google Analytics Reports
Image – Google Analytics Reports

Google Analytics Standard Reports are the built-in reports on the left-hand side of the dashboard that are divided into five segments consisting of (1) Real-Time, (2) Audience, (3) Acquisition, (4)Behavior, and (5)Conversions. Google Analytics Custom Report assembles data by drawing up dimensions and metrics and then displaying the customized data in the way you want it. 

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Google Analytics Segments

image_google_analytics_segments
image_google_analytics_segments

Google Analytics Segments is a subset of your data and concentrates on important users and sessions to perform in-depth analysis. The segment can be used to segregate a subset of data to understand the important changes that exert influence on your data. eg data about a single traffic source or a country. 

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Google Analytics – UTM parameters

image-utm_campaign_parameters
image-utm_campaign_parameters

Google Analytics – UTM parameters are five forms of URL parameters used to track the success of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and,  are supported out-of-the-box by Google Analytics. [Source-Wikipedia.] 

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Google Analytics Filters and Views

Image-Google Analytics Filters and Views
Image-Google Analytics Filters and Views

Filters are used by Views to segment the data into smaller groups. You can create a filter to exclusively see traffic for a specific subdomain or subdirectory. By setting up a view for each subdomain you can view your reports for each one. Segment out visitors in different ways by using filters. Filters are used for data preparation purposes and they alter your data. There is no way to undo the changes made by a filter. In Google Analytics Filters and Views make sure they are working correctly before applying them to your live data. If you want to be safe for only altering your data temporarily, consider creating a segment.

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Google Tag Manager

image-google-tag-manger
image-google-tag-manger

Google Tag Manager is a tag management solution which mediates between a website or a mobile app and tracking tools like Google Analytics. Tracking codes [JavaScript codes] has to be added to  Google Tag Manager and then configuration rules applied for firing the tags eg clicks, form submission, etc.

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Google Analytics Dashboards

image-google-analytics-dashboards
image-google-analytics-dashboards

In Google Analytics dashboards, you can display useful data in a meaningful way so that it can be understood quickly which can be made accessible to other team members.

You can get started with either a starter dashboard or a blank canvas.

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