Google Analytics Reports

Image - Google Analytics Reports
Image – Google Analytics Reports

Google Analytics Standard Reports are the built-in reports on the left-hand side of the dashboard that are divided into five segments consisting of (1) Real-Time, (2) Audience, (3) Acquisition, (4)Behavior, and (5)Conversions. Google Analytics Custom Report assembles data by drawing up dimensions and metrics and then displaying the customized data in the way you want it. 

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Google Analytics Segments

image_google_analytics_segments
image_google_analytics_segments

Google Analytics Segments is a subset of your data and concentrates on important users and sessions to perform in-depth analysis. The segment can be used to segregate a subset of data to understand the important changes that exert influence on your data. eg data about a single traffic source or a country. 

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Google Analytics – UTM parameters

image-utm_campaign_parameters
image-utm_campaign_parameters

Google Analytics – UTM parameters are five forms of URL parameters used to track the success of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and,  are supported out-of-the-box by Google Analytics. [Source-Wikipedia.] 

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Google Analytics Filters and Views

image-views_filters
image-views_filters

Filters are used by Views to segment the data into smaller groups. You can create a filter to exclusively see traffic for a specific subdomain or subdirectory. By setting up a view for each subdomain you can view your reports for each one. Segment out visitors in different ways by using filters.  Continue reading “Google Analytics Filters and Views”

Google Tag Manager

image-google-tag-manger
image-google-tag-manger

Google Tag Manager is a tag management solution which mediates between a website or a mobile app and tracking tools like Google Analytics. Tracking codes [JavaScript codes] has to be added to  Google Tag Manager and then configuration rules applied for firing the tags eg clicks, form submission, etc.

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Google Analytics Dashboards

image-google-analytics-dashboards
image-google-analytics-dashboards

In Google Analytics dashboards, you can display useful data in a meaningful way so that it can be understood quickly which can be made accessible to other team members.

You can get started with either a starter dashboard or a blank canvas.

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Google Analytics Goals And Funnels

google-analytics-goals-and-funnels
Image: google-analytics-goals-and-funnels

Set up Google Analytics Goals And Funnels. Google Analytics goals refer to the tracking of specific user interactions on websites that can be anything such as an ebook download or a form submission. When the user performs the defined action that you set as a goal, analytics will record that as a conversion. Funnels in Google Analytics is combined with a goal.

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Bounce Rate Google Analytics

Bounce Rate Google Analytics
Bounce Rate Google Analytics

Bounce Rate Google Analytic is calculated as the visits with only a one-page view divided by total visits. The Google Analytics server records those visitors which viewed a single page and triggered a single request. In other words, a website bounce rate in google analytics is actually the percentage of single interaction visits to a website meaning single-page visitors. A high bounce rate could mean either the page quality is low or the page does not have the audience engaged because it does not find relevant content or the visitors could quickly find information about what they are looking for such as a link or an address on the website’s landing page.

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Google Analytics Basics

In Google Analytics Basics set up your Account | Property | Install tracking code | Filters. Click on Google Analytics Login and add your website. You will need a Gmail account to sign in and the first page you will see is fig1.1

fig1.1 - Google Analytics Basics
fig1.1 – Google Analytics Basics

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7 Steps To Getting Started With Google Analytics

google-analytics
Google analytics

7 steps to getting started with Google Analytics deals first with the basics. Next, it goes on to goals and funnels. Thirdly know what a good bounce rate? The fourth step is learning about profiles and filters. Set up Google Tag Manager to track across domains. With UTM parameters build a custom URL for your campaign. Last, get to know what custom reports and analytics dashboards are and how they can be customized?

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