Schema SEO

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Image – Schema SEO

Schema SEO works to implement Structured Data with Schema and JSON-LD. Understand JSON-LD syntax and how to use it on your site? Create the markup for individual pages by using the Google Structured Data Testing Tool. Structured data [aka Semantic Search Marketing, schema.org markup] in Technical SEO is about metadata. Metadata is hidden to users but visible to search engines. It influences search results by producing rich snippets. These rich snippets contain additional information that attracts more users. Add Structured Data tags to communicate with search engines to provide a better understanding of your website. Apply Structured data to drive traffic to your website. An example is a Local SEO to summon products, prices, reviews, opening hours, etc. Find more information on rich snippets at <schema.org>. Plugins make it easy to add basic customized rich snippets to search listings.

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Web Traffic

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Image – Web Traffic

Free and paid web traffic drive people to your website who seek the services you provide. Building a community can drive traffic to your website using social media marketing that creates brand awareness. Focusing on organic SEO, using email marketing, and influencer marketing can help boost internet traffic. The people who visit your website must engage with your site so that it results in conversions and finally customers. A free website traffic generator is Google My Business. Use paid traffic methods and test and track your advertising campaigns. Paid traffic sources include Instagram, LinkedIn, online advertising on Google, Bing, etc. Drive web traffic the right way and concentrate on quality users. Increased web traffic flow with decreasing conversions indicates that your website is not attracting relevant visitors. Adopt a mix of channels and strategies such as Blogging, and On-Page & Off-Page SEO to send visitors to your websites.

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Optimize Image Loading Speed

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Image – Optimize Image Loading Speed

Image file size matters whilst loading images on websites. Images produced in photo editing software are attractive to look but the file sizes are sizeable. When these images are loaded on websites they take time to load. Sizing images based on requirements reduces the loading time of web pages. Optimize Image Loading Speed implies that images are served to the user without them having to wait for much time to download. Further, understand what lossy and lossless compression is all about. Small quantum of memory storage makes lossy compression good to Optimize Image Loading Speed on the web. Images can be saved in any dimension. CSS & HTML can resize images but download would require the entire file size to be downloaded first and next resized and then displayed. Compress images in the correct format to improve your load page times.

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Technical SEO

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Image – Technical SEO

Technical SEO helps understand how search engines crawl and index your website without any problems. Google Search Console and Bing Webmaster Tools are free to use for website analyses and sighting of any technical SEO issues. Search Engines have technical limitations. They may not understand your content either fully or partly. Technical SEO factors matter and you need to address these limitations which search engines come across by understanding how they work. You may have unique titles or a lot of images and text which tells the search engine what the post is all about. Search engines recognize JavaScript code running on your website. At times you block your content visibility not knowing that you have not connected or opened up your website to search engines. Connect SEO with other business activities. Improve further with visuals such as videos or engagement with local content and news.

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Google Search Console

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Image – Google Search Console

Set up Google Search Console and get all valuable information related to your website. To start you must have a website and a Gmail account. Google Search Console helps you review your website. Know how your site performs, what sites link back to you and view your websites’ indexing. It provides insights and allows you to see how Google views your site. See crawlers at work and make improvements by fixing errors as per the guidelines. Identify security – spam or malware issues for your site. Remove from search engine results that content which is not worth for display. Use tools to monitor and enhance website rankings. It also drives and increases traffic to your site. Boost UX and enhance your SEO efforts. Read more about SEO by clicking on SEO Fundamentals.

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Majestic SEO

Image: Majestic SEO
Image: Majestic SEO

Majestic SEO is a backlink tool having exhaustive data to display for analysis that require a full backlink profile. The backlink index goes back to 2011. Majestic backlink crawlers provide meaningful insights about competitors backlinks. It provides reports for the presentation of their backlink profile. Partnering opportunities with sites, tracking the progress of what content works and competitor analytics play a role in getting more traffic to your websites. Majestic own search engines with ranking factors help bring more traffic to your site. Metrics used are Citation Flow (number of backlinks), Trust Flow (quality of backlinks) and Topical Trust Flow (importance of a site industry-wise). Several tools are available for backlink and domain comparison as well as for backlink and link building. Information is retrieved quickly and tools can handle bulk requests. Searches can be conducted for Fresh index, or full historic data.

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Trello for Project Management

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Image – Trello for Project Management

Trello for Project Management is a web-based software. It is the equivalent of a digital version with a large board and index cards linked to it. The index cards are accessible to all members of your team worldwide. Everyone can view those cards, and communicate directly on those cards with other members of the team. Use Trello to build your team for free but it also has a paid version. Organize your work and control big projects in partnership with your team. Manage notifications and forward to cards and boards. Assign due dates, and carry out a diversity of tasks that take your project management work inside Trello. With editorial calendars, organize and schedule marketing campaigns and make sure your content is optimum.

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Keywords Spyfu

Image: Keywords Spyfu
Image: Keywords Spyfu

Keywords Spyfu provides a distinct advantage over competitors by searching their most profitable keywords, and Ads used in their Google Ads Campaign. Get a glimpse of your competitor’s organic traffic, paid traffic, backlinks and more. Rank the keywords your competitors are optimizing on search engine results pages. Search products associated with your business and identify competitors online. You can use paper click research, eliminate bad keywords to save money and time and find the best Ad copy. Assess on-page SEO factors and usability to find what drives traffic to a competitor’s site.

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Links in Google Search Results

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Image -Links In Google Search Results

For online businesses, links in Google search results are opportunities for back-linking. To start with know who your competitors are. Find out how to check links in Google Search results. Get the number one spot on Google search results for a particular keyword. The website must have excellent content that receives more following. A content variety such as documents, images & visuals, animations, infographics, slide shows & videos adds value. This results in other relevant website connecting to your site. This will positively impact web authority. Improve your web authority and sell more products and services.

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Keyword Research

Image: Keyword Research
Image: Keyword Research

Keyword Research identifies search queries that people enter into search engines to make an attempt to find out what to rank for in a popular keyword. The Keyword is a word or a phrase which when typed in the browser of the search engines return specific information. Concepts relating to the keyword are keyword frequency, keyword weight, keyword proximity, keyword prominence, and keyword density. A keyword phrase consists of two or more words often used by advertisers in SEO, or by users who visit search engines to find information related to that particular phrase. The focus should be on the body and long tail keywords.

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