Google Adword Basic


In Google Adword Basics, quality score affects how much you pay and the performance of your ads. Setup up a new campaign and give a name to your campaign. Choose the type of campaign you want. Choose the network for your ads to be displayed on. By default, Google Ads will display on all mobile platforms and tablets. Target a location where you want your ads to display. For other countries included in location pick the language you want from the options. Decide the bid strategy you want to follow. Pay a fixed amount per click, or let Google auto-bid do it for you. Ad Extensions are snippets of information about your business that you choose to add to your text ads. The two categories are Automatic and Manual Ad Extensions. The Ad Group name has to be relevant to the campaign you create.

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