Bounce Rate Google Analytics

Bounce Rate Google Analytics
Bounce Rate Google Analytics

Bounce Rate Google Analytics is calculated as the visits with only a one-page view divided by total visits. The Google Analytics server records those visitors which viewed a single page and triggered a single request. In other words, a website bounce rate in google analytics is actually the percentage of single interaction visits to a website meaning single-page visitors. A high bounce rate could mean either the page quality is low or the page does not have the audience engaged because it does not find relevant content or the visitors could quickly find information about what they are looking for such as a link or an address on the website’s landing page.

As per Wikipedia bounce rate is the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. Click on the Google Analytics Basics to read more.

Bounce Rate Google Analytics: What is the bounce rate?

The bounce rate is a metric that

  • measures the landing page visit percentages and visitors that do completely nothing on the page they entered. eg; click on links for navigating to other pages of the websites.
  • indicates the quality of (1) a webpage (2) of your audience that fulfills the purpose of their visit to your website

What is a Good Bounce Rate?

The purpose of the page determines whether the bounce rate is good or bad.

A bounce rate in the range of:-

  • 26 to 40 percent is excellent.
  • 41 to 55 percent is roughly average.
  • 56 to 70 percent is higher than average.
  • > 70 percent is disappointing 

A high bounce rate may not be a bad idea if the website has only one page or contains only information that needs to be passed over to the audience but it is bad if the audience is required to interact with the website and does not engage.

However, the bounce rate can be improved by adding a call to the action button to your website to inform visitors what they need to do next such as a buy or subscribe to newsletters, etc. Of course, the visitor should find what he needs on your web page, or else the page needs to be improved to suit the visitor’s expectation in providing them with what they want.

Bounce rate Google Analytics can be viewed in terms of a conversion approach to measure success,  a traffic approach related to high or low bounce rates, and from a page perspective depending on its usability.

Reducing bounce rates is all about increasing your customer interaction with your website by optimizing load times | improve UX & branding | converting CTA’s.

Bounce Rate Google Analytics: What is an exit rate?

The percentage of page views last visited is called the exit rate and this has been mistaken for a bounce rate. It indicates the decision of the visitor to end that visit on a particular page on the website. 

Read further on the subject by clicking on google’s example of the exit rate.


To conclude Bounce rate metrics analyze your marketing skills by measuring website fulfillment in terms of visitor expectation leading to their interaction with your site.

The bounce rate decides which page needs more attention, so you can make these pages ‘more inviting’ to engage with your audience.

Websites can rank higher if you give your visitors what they want and it will go a long way in building great interactive websites.