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Digital Marketing

Influencer Marketing

Image - Influencer Marketing
Image – Influencer Marketing

In Influencer Marketing, a celebrity or an authority in an industry-specific connects with your company and lends credibility to your services, brand, or product. As the celebrity or athlete is famous, their association with your brand makes it even more popular and targets a broader audience within the marketplace. The followers’ appreciation for their Influencer gets passed on to the brand. The channels used for Influencer Marketing to engage brands are emails, Websites, Social media, Events, Phonebooks, Referral Marketing, etc. Define common goals such as Social Reach & Relevance and CTA Direct Response Marketing. Get valuable ROI from your campaigns by making choices for the right ambassador to represent your brand. Measure the success of your Influencer Marketing Campaigns by defining Metrics & KPIs.

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Digital Marketing

Optimize Image Loading Speed

Image - Optimize Image Loading Speed
Image – Optimize Image Loading Speed

Image file size matters while loading images on websites. Images produced in photo editing software are attractive to look but the file sizes are sizeable. When these images are loaded on websites they take time to load. Sizing images based on requirements reduces the loading time of web pages. Optimize Image Loading Speed implies that images are served to the user without them having to wait for much time to download. Understand what lossy and lossless compression is all about. A small quantum of memory storage makes lossy compression good for Optimize Image Loading Speed on the web. Images can be saved in any dimension. CSS for HTML can resize images but download would require the entire file size to be downloaded first and next resized and then displayed. Compress images in the correct format to improve your load page times.

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Digital Marketing

Technical SEO

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Image – Technical SEO

Technical SEO helps to know how search engines crawl and index your website without any problems. Google Search Console and Bing Webmaster Tools are free for website analyses and sightings of any technical SEO issues. Search Engines have technical limitations. They may not understand your content either fully or partly. Technical SEO factors matter and you need to address these limitations that search engines come across by understanding how they work. You may have unique titles or a lot of images and text that tell the search engine what the post is all about. Search engines recognize JavaScript code running on your website. At times you block your content visibility not knowing that you have not connected or opened up your website to search engines. Connect SEO with other business activities. Improve further with visuals such as videos or engagement with local content and news.

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Digital Marketing

Regex Basics

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Image – Regex Basics

Regex Basics also known as Regular Expressions starts with symbols and basic syntax to find and manipulate text. Use character sets and repetition expressions to create flexible matching patterns. The Regex engine parses text to find matches and utilizes greedy and lazy strategies. Capture text and lazy strategies as it finds matches. Refer back to it later by using backreferences. Discover look-around assertions to create complex matching patterns. Complex Regex can search for anything such as email addresses, phone numbers, URLs, prices, zip codes, etc. Build step by step and explore some of the common and useful Regular Expressions. Write Regular Expressions for pattern matching, text manipulation, and parsing data. In JavaScript, it can be an object. Regex comes in different flavors based on the programming language or the application. The PCRE-version stands for Perl Compatible Regular Expressions. It is credited for popularizing the usage of RegEx. PCRE is also used in PHP.

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Digital Marketing

Brackets Code Editor

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Image – Brackets Code Editor

Brackets Code Editor is open source for Web Designers. Download and Install Brackets ~ brackets.io The ‘Live Code Preview’ automatically updates files without having to write any code. Use Brackets Code Editor to edit documents. The ‘Inline Editor’ edits multiple files and supports preprocessors. As you use the ‘Inline Editor’ to see the code applied to a particular element or class you get a view of the LESS or SCSS files with the processed CSS files. Many APIs can hook into brackets to create custom scripts or brackets plugins. Make your bracket experience better with extensions. Install and remove plugins and themes. To add extensions use the Extension Manager to install update packages. In the Bracket’s toolbar access it by selecting File > Extension Manager. Optimized for HTML, CSS, and JavaScript, Brackets can be used on a Mac, Windows, and Linux.

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Digital Marketing

Yoast SEO

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Image – Yoast SEO

Install and Activate the Yoast SEO plugin for WordPress. Yoast SEO key features include the snippet preview that shows how your post will look in search results. Content analysis furnishes info on the focus keyword, post length, meta description, etc. Create XML sitemaps and direct them to Google and Bing. Other features are Add Basic Schema, Social Integration to link SEO and Social Media, Multi-site compatibility, Breadcrumbs, Permalink cleanup, Edit robot.txt & .htaccess files, Head section cleanup, Import & export functionality, and more. Your Google Console account can be synchronized with the Yoast SEO plugin. Advanced options are available with the premium plugin. Boost your SEO with specialized plugins such as Video SEO for visibility in Google video search results, Local SEO for local search results, News SEO for optimizing your content for Google News, and Yoast WooCommerce SEO to find and buy products on your website.

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Digital Marketing

Social Media Marketing

image-social-media-marketing
image-social-media-marketing

Participation in social networks is possible through Social Media Marketing platforms. They allow businesses to connect and engage with their customers. Share your posts to improve the visibility of your company. Entertainment, education, news updates, and marketing are all being carried out through social networking sites. Craft social media strategies and best practices for engagement with users. Use Facebook, Twitter, Instagram, etc to create brand awareness, generate sales, and build online communities. Multiply your reach with Facebook, YouTube advertising, etc. To connect with business professionals use the social network LinkedIn. Social media is about visual storytelling and compelling images. Social Media users who attain a level of credibility in a specific niche and have a large following are called Influencers. Use analytics to show how social media can create value for your business.

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Digital Marketing

SEO fundamentals

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Image – SEO fundamentals

Start with SEO fundamentals, as a long-term strategy and support your development efforts to lay a good SEO foundation for your site. SEO is Search Engine Optimization, a process that can be repeated and measured, to enable websites to get indexed in (SERP)- search engine rank pages of Google, Bing, Yahoo, etc.

SEO is the core strategy for every digital marketer as it helps websites build authority and trust with their audiences. This improves your reach, user engagement, organic rankings, website usability, etc. SEO is a continuing process that involves strategies for increasing website speed, adding SEO-optimized content, and researching keywords. Share the content of your site on social media with helpful content that includes text and images for solving customer pain points. Coupled with paid advertising maximize your PPC campaign reach. With a focus on mobile-friendliness, implementing SEO allows you to gain an edge over your competition by attracting user intent prospects and reaching a viable targeted audience.