7 Steps To Getting Started With Google Analytics

google-analytics
Google analytics

7 steps to getting started with Google Analytics deals first with the basics. Next, it goes on to goals and funnels. Thirdly know what a good bounce rate? The fourth step is learning about profiles and filters. Set up Google Tag Manager to track across domains. With UTM parameters build a custom URL for your campaign. Last, get to know what custom reports and analytics dashboards are and how they can be customized?

Below are the 7 Steps to getting started with google analytics.

Step1: Go to google analytics login and set up your account & property for your website. Get the tracking code and insert it to your <head> tag in your website. Next filter your own traffic from google analytics report.

Learn more  by clicking the link Set up your Account | Property | Install tracking code | Filters

Step 2: Set up google analytics goals and a goal funnel visualization report

Read more by clicking on google-analytics-goals-and-funnels.

Step 3: What is a good bounce rate?

Learn more by clicking the link ‘what-is-a-good-bounce-rate’

7steps-to-getting-started-with-google-analytics
7steps-to-getting-started-with-google-analytics

Step 4: Follow best practices for profiles (now views) in google analytics and use filters to modify your data. Know more about web analytics basic.

Read more by clicking on segmentsviews-filters

Step 5: Use the Google Tag Manager for tracking across domains.

Read more by clicking on Google-Tag-Manager

Step 6: Use google analytics URL builder for setting up your campaigns

Read more by clicking on Google Analytics UTM parameters

Step 7: Customize your reports and dashboards in google analytics based on your goals.

Read more by clicking on reports &  google-analytics-dashboards

Basic Google Analytics Glossary

    • Visits are named sessions
    • Sessions are the interactions one user takes within the time spent on your website
    • Unique visitors are named users
    • New visitors are people that visit your website for the first time
    • Returning visitors are people that have visited your website before
    • Hit is an interaction which results in data sent to the analytics
    • The segment represents a group of visitors with shared behavior that allows you to find out if your content is appealing so that you can write more such content, customize the message to enhance your ad campaigns to such groups
    • Entrances in google analytics are incremented on the first pageview hit of a session
    • Bounce rate is the percentage of single-page visits or a web session.
    • Pageviews is referred to views of a total number of pages 
    • Pages per visits are the measure of how many pages of content a particular user views on the website.
    • The dashboard in google analytics is a user interface that provides data and tools for tracking and displaying through a widget the keywords, site references, map overlay, an overview of the content, visitors and traffic
    • Traffic sources are direct, referral or search engine
    • Organic is search engine traffic which is earned not paid
    • Paid search engine traffic is purchased via pay per click ads from search engines
    • A referral is referred to traffic from sources outside of its search engine through a link or another domain
    • Direct traffic is the URL’s visitors type in directly in their browsers
    • CPC is the cost per click
    • Content is the main part of your website which can be analyzed to find out what is working or what is not working which is listed in the Site Content reports in google analytics
    • Events are independent user interactions which can be tracked from a web page.
    • Goals track specific visitor interactions on websites and when performed records that as a conversion.
    • Regular expressions (regex) finds URLs that match a certain description or specific patterns in a list.

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