Schema SEO

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Image – Schema SEO

Schema SEO works to implement Structured Data with Schema and JSON-LD. Understand JSON-LD syntax and how to use it on your site? Create the markup for individual pages by using the Google Structured Data Testing Tool. Structured data [aka Semantic Search Marketing, schema.org markup] in Technical SEO is about metadata. Metadata is hidden to users but visible to search engines. It influences search results by producing rich snippets. These rich snippets contain additional information that attracts more users. Add Structured Data tags to communicate with search engines to provide a better understanding of your website. Apply Structured data to drive traffic to your website. An example is a Local SEO to summon products, prices, reviews, opening hours, etc. Find more information on rich snippets at <schema.org>. Plugins make it easy to add basic customized rich snippets to search listings.

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Video Marketing

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Image – Video Marketing

Video Marketing help develop and distribute content. Follow best practices for Video SEO to increase organic traffic by optimizing content and UX. Online video marketing for brand promotions through visual campaigns can impact global reach views. From storytelling to editing, create videos that engage and succeed to generate leads and conversion. Include corporate and business videos, events, testimonials, and commercial videos. Incorporate campaigns for your email marketing, online reputation, and PPC in your videos. Publish your videos on video sharing sites eg YouTube, Vimeo, Vine, etc. Ideas scripted to produce videos to position your brand can lend trust for your products & services and subsequently more views. Explainer videos and a constructive snippet of less than 4-minute videos are the search engine preference to feature at the top of Google search results.

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Get started with Twitter

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Image – Get started with Twitter

Get started with Twitter to push your brand on social media, to find and follow people. Set up your profile and integrate Twitter on your website. Before a relevant keyword use hashtags (#) to categorize tweets and show them on Twitter search. Twitter for Marketing helps businesses to describe brand personalities and start marketable tweets. Analytics and lead generation calculate the influence of each tweet for finding what works and what does not. With an Advertising account on Twitter start off with sponsored tweets and ads. Twitter for Advertising is an ideal way to define and target your audience by demographics, keyword, username, or interest. Advertise on Twitter by creating a captivating Ad to increase followers, traffic and leads. Track and measure the results of your Twitter Advertising and use this information to make adjustments to your future campaigns.

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Web Traffic

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Image – Web Traffic

Free and paid web traffic drive people to your website who seek the services you provide. Building a community can drive traffic to your website using social media marketing that creates brand awareness. Focusing on organic SEO, using email marketing, and influencer marketing can help boost internet traffic. The people who visit your website must engage with your site so that it results in conversions and finally customers. A free website traffic generator is Google My Business. Use paid traffic methods and test and track your advertising campaigns. Paid traffic sources include Instagram, LinkedIn, online advertising on Google, Bing, etc. Drive web traffic the right way and concentrate on quality users. Increased web traffic flow with decreasing conversions indicates that your website is not attracting relevant visitors. Adopt a mix of channels and strategies such as Blogging, and On-Page & Off-Page SEO to send visitors to your websites.

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Hashtag Marketing

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Image – Hashtag Marketing

Use hashtag marketing eg: #christmasshopping for effectively promoting your business. Have a strategy in place for optimizing the use of hashtags. Develop a list of potential hashtags by categories. Focus on the types you should use for your business. For hashtags marketing, the main types are brand hashtags, campaign hashtags, content hashtags, and trending hashtags. Use tools for research and select appropriate hashtags to progress your hashtag marketing strategy. Best practices for hashtags are looking out for conversations, keeping it simple, the number of hashtags to be used, and either creating your own or joining in the conversation. Use hashtags to improve the reach in your business social media marketing. Follow brands that have success stories associated with the use of hashtags. Hashtags are keyword phrases that work great with social media sites such as Twitter, Facebook, Instagram, Pinterest, etc.

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Technical SEO

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Image – Technical SEO

Technical SEO helps understand how search engines crawl and index your website without any problems. Google Search Console and Bing Webmaster Tools are free to use for website analyses and sighting of any technical SEO issues. Search Engines have technical limitations. They may not understand your content either fully or partly. Technical SEO factors matter and you need to address these limitations which search engines come across by understanding how they work. You may have unique titles or a lot of images and text which tells the search engine what the post is all about. Search engines recognize JavaScript code running on your website. At times you block your content visibility not knowing that you have not connected or opened up your website to search engines. Connect SEO with other business activities. Improve further with visuals such as videos or engagement with local content and news.

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Google Search Console

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Image – Google Search Console

Set up Google Search Console and get all valuable information related to your website. To start you must have a website and a Gmail account. Google Search Console helps you review your website. Know how your site performs, what sites link back to you and view your websites’ indexing. It provides insights and allows you to see how Google views your site. See crawlers at work and make improvements by fixing errors as per the guidelines. Identify security – spam or malware issues for your site. Remove from search engine results that content which is not worth for display. Use tools to monitor and enhance website rankings. It also drives and increases traffic to your site. Boost UX and enhance your SEO efforts. Read more about SEO by clicking on SEO Fundamentals.

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Majestic SEO

Image: Majestic SEO
Image: Majestic SEO

Majestic SEO is a backlink tool having exhaustive data to display for analysis that require a full backlink profile. The backlink index goes back to 2011. Majestic backlink crawlers provide meaningful insights about competitors backlinks. It provides reports for the presentation of their backlink profile. Partnering opportunities with sites, tracking the progress of what content works and competitor analytics play a role in getting more traffic to your websites. Majestic own search engines with ranking factors help bring more traffic to your site. Metrics used are Citation Flow (number of backlinks), Trust Flow (quality of backlinks) and Topical Trust Flow (importance of a site industry-wise). Several tools are available for backlink and domain comparison as well as for backlink and link building. Information is retrieved quickly and tools can handle bulk requests. Searches can be conducted for Fresh index, or full historic data.

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Facebook for Business Promotion.

Image - Facebook for Business Promotion.
Image – Facebook for Business Promotion.

Run a business page for your brand and enhance visibility. Get users to engage with your content to get results. SMBs and politicians can establish their brands on social media following best practices. Optimize your Facebook page and settings to get conversions with strategies. Integrate features such as Messenger, Events, and Facebook live. These features in Facebook for business promotion reach out to your communities. Create different types of posts and events and get likes and follows. Grow your audience through groups and automate using an autoresponder service. Develop a Facebook sales funnel and generate revenues by using boosts and Ads. Use data to continuously improve upon the performance of your Facebook page. The Facebook Business Manager manages your pages, Ad accounts, catalogs and pixels in one place. Achieve your business goals by getting new customers.

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Buffer Software

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Image – Buffer Software

The Buffer Software analyze results, manage accounts in social networks and engage with their community. Buffer is a social media marketing tool for marketers and agencies to share on social media. Use Buffer Software to schedule your posts later at best possible times allowing your followers to view updates and make the most of each post. Post to all your social media accounts simultaneously. Work from anywhere with browser extensions and mobile apps. Pablo by Buffer creates images for Facebook, Instagram, Twitter, Linkedin, and Pinterest, based on their recommended sizes. Produce content both with typography, formatting or font sizing as well as visuals. Post and schedule images and videos.

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