Fundamentals of Digital Marketing

Image - Fundamentals of Digital Marketing
Image – Fundamentals of Digital Marketing

Fundamentals of Digital Marketing is a wide term describing a set of marketing processes consisting of all available digital channels such as websites, email marketing, social media platforms, SEO, PPC, etc. to promote services or a product to build a digital brand. Applied to political campaigns, the fundamentals of digital marketing can be easy to manage, data-driven, and cost-effective which is crucial for any election campaigning. For both brands and poll candidates, all activities are designed to catch the audience, connect with the target viewers, and close on them.

Buyers can shop easily using various digital marketing channels like Amazon, Flipkart, etc. Sellers can target/ retarget using analytic software to reach a more accurate specific audience through Ads or product/ service promotions. The internet is the core of digital marketing and both big and small businesses can gain from it by taking advantage of technology to further their interests.

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YouTube Marketing

YouTube Marketing
YouTube Marketing

Project your brand and share content with your audience by creating and managing your YouTube Marketing Channel. Create multiple channels for brand accounts that vest control with multiple people. Cards (annotations) and Captions can help interact with users through crafty, captivating artwork and attractive thumbnails. Cards help to add interactive links to videos that aid in selling products or conducting surveys. Utilize captions to communicate within videos in numerous languages. Upload video content and edit videos inside YouTube’s built-in options after you have posted your file on YouTube. The playlist that you create must assist navigation to help users watch similar subject videos. Manage YouTube Creator studio (interface) and remain connected with your community through live streaming. Monetize your video content by signing into the YouTube partner program.

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ChatGPT for Blogging

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Image – ChatGPT for Blogging

With ChatGPT for Blogging, you can expect it to assist you in writing a blog post and boost your productivity. ChatGPT is a chatbot (having its API) powered by GPT (Generative Pre-trained Transformers) which relies on a GPT set of parameters that is optimized for dialogue having content filters. Large Language models (LLM) such as GPT (which has its API) power apps to generate text that has a large neural network of billions of machine learning parameters. GPT3 (175 billion parameters) is the standard used now and GPT4 (100 trillion parameters) pertains to the future.

DALL·E 2 uses AI to create practical images and art using a description in natural language. The OpenAI integration with the text-to-image generation model Dall-E-3 will bring ideas to life from correctly crafted prompts. It will be available to ChatGPT Plus and Enterprise customers.

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Blogging with WordPress

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Image – Blogging With WordPress

Blogging with WordPress comes in two versions. software (recommended) is open source and free but you need to pay for hosting your domain and other premium services. Blogging with WordPress CMS allows you to build websites for online stores, portfolios, businesses, blogs, etc. using WordPress themes and plugins. Monetization and customization of your website are possible. After installing WordPress make sure you choose a strong username and password. Back up your site and store it off your server. Run updates for plugins, themes, files, etc. and a WordFence security plugin can help.

Alternatively, sign up for a free plan of and use it for your blog or portfolio website with a branded URL e.g.: As your site grows and you want to use some advanced features e.g. accessing premium themes and live chat, additional storage space, etc. then you need to upgrade to a premium plan.

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Schema SEO

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Image – Schema SEO

Schema SEO works to implement Structured Data with Schema and JSON-LD. Understand JSON-LD syntax and how to use it on your site. Create the markup for individual pages by using the Google Structured Data Testing Tool. Structured data [aka Semantic Search Marketing, markup] in Technical SEO is about metadata. Metadata is hidden from users but visible to search engines. It influences search results by producing rich snippets. These rich snippets contain additional information that attracts more users. Add Structured Data tags to communicate with search engines to provide a better understanding of your website. Apply Structured data to drive traffic to your website. An example is a Local SEO to summon products, prices, reviews, opening hours, etc. Find more information on rich snippets at <>. Plugins make it easy to add basic customized rich snippets to search listings.

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Video Marketing

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Image – Video Marketing

Video Marketing helps develop and distribute content. Follow best practices for Video SEO to increase organic traffic by optimizing content and UX. Online video marketing for brand promotions through visual campaigns can impact global reach views. From storytelling to editing, create videos that engage and succeed in generating leads and conversion. Include corporate and business videos, events, testimonials, and commercial videos. Incorporate campaigns for your email marketing, online reputation, and PPC in your videos. Publish your videos on video-sharing sites eg YouTube, Vimeo, Vine, etc. Ideas scripted to produce videos to position your brand can lend trust for your products & services and subsequently more views. Explainer videos and a constructive snippet of less than 4-minute videos are the search engine preference to feature at the top of Google search results.

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Web Traffic

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Image – Web Traffic

Free and paid web traffic drives people to your website who seek the services you provide. Building a community can drive traffic to your website using social media marketing that creates brand awareness. Focusing on organic SEO, email marketing, and influencer marketing can help boost internet traffic. The people who visit your website must engage with your site so that it results in conversions and finally customers. A free website traffic generator is Google My Business. Use paid traffic methods and test and track your advertising campaigns. Paid traffic sources include Instagram, LinkedIn, online advertising on Google, Bing, etc. Drive web traffic the right way and concentrate on quality users. Increased web traffic flow with decreasing conversions indicates that your website is not attracting relevant visitors. Adopt a mix of channels and strategies such as Blogging, and On-Page & Off-Page SEO to send visitors to your websites.

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Influencer Marketing

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Image – Influencer Marketing

In Influencer Marketing, a celebrity or an authority in an industry-specific connects with your company and lends credibility to your services, brand, or product. As the celebrity or athlete is famous, their association with your brand makes it even more popular and targets a broader audience within the marketplace. The followers’ appreciation for their Influencer gets passed on to the brand. The channels used for Influencer Marketing to engage brands are emails, Websites, Social media, Events, Phonebooks, Referral Marketing, etc. Define common goals such as Social Reach & Relevance and CTA Direct Response Marketing. Get valuable ROI from your campaigns by making choices for the right ambassador to represent your brand. Measure the success of your Influencer Marketing Campaigns by defining Metrics & KPIs.

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Optimize Image Loading Speed

Image - Optimize Image Loading Speed
Image – Optimize Image Loading Speed

Image file size matters while loading images on websites. Images produced in photo editing software are attractive to look but the file sizes are sizeable. When these images are loaded on websites they take time to load. Sizing images based on requirements reduces the loading time of web pages. Optimize Image Loading Speed implies that images are served to the user without them having to wait for much time to download. Understand what lossy and lossless compression is all about. A small quantum of memory storage makes lossy compression good for Optimize Image Loading Speed on the web. Images can be saved in any dimension. CSS for HTML can resize images but download would require the entire file size to be downloaded first and next resized and then displayed. Compress images in the correct format to improve your load page times.

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Yoast SEO

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Image – Yoast SEO

Install and Activate the Yoast SEO plugin for WordPress. Yoast SEO key features include the snippet preview that shows how your post will look in search results. Content analysis furnishes info on the focus keyword, post length, meta description, etc. Create XML sitemaps and direct them to Google and Bing. Other features are Add Basic Schema, Social Integration to link SEO and Social Media, Multi-site compatibility, Breadcrumbs, Permalink cleanup, Edit robot.txt & .htaccess files, Head section cleanup, Import & export functionality, and more. Your Google Console account can be synchronized with the Yoast SEO plugin. Advanced options are available with the premium plugin. Boost your SEO with specialized plugins such as Video SEO for visibility in Google video search results, Local SEO for local search results, News SEO for optimizing your content for Google News, and Yoast WooCommerce SEO to find and buy products on your website.

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