Schema SEO

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Image – Schema SEO

Schema SEO works to implement Structured Data with Schema and JSON-LD. Understand JSON-LD syntax and how to use it on your site? Create the markup for individual pages by using the Google Structured Data Testing Tool. Structured data [aka Semantic Search Marketing, schema.org markup] in Technical SEO is about metadata. Metadata is hidden to users but visible to search engines. It influences search results by producing rich snippets. These rich snippets contain additional information that attracts more users. Add Structured Data tags to communicate with search engines to provide a better understanding of your website. Apply Structured data to drive traffic to your website. An example is a Local SEO to summon products, prices, reviews, opening hours, etc. Find more information on rich snippets at <schema.org>. Plugins make it easy to add basic customized rich snippets to search listings.

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Video Marketing

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Image – Video Marketing

Video Marketing help develop and distribute content. Follow best practices for Video SEO to increase organic traffic by optimizing content and UX. Online video marketing for brand promotions through visual campaigns can impact global reach views. From storytelling to editing, create videos that engage and succeed to generate leads and conversion. Include corporate and business videos, events, testimonials, and commercial videos. Incorporate campaigns for your email marketing, online reputation, and PPC in your videos. Publish your videos on video sharing sites eg YouTube, Vimeo, Vine, etc. Ideas scripted to produce videos to position your brand can lend trust for your products & services and subsequently more views. Explainer videos and a constructive snippet of less than 4-minute videos are the search engine preference to feature at the top of Google search results.

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Get started with Twitter

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Image – Get started with Twitter

Get started with Twitter to push your brand on social media, to find and follow people. Set up your profile and integrate Twitter on your website. Before a relevant keyword use hashtags (#) to categorize tweets and show them on Twitter search. Twitter for Marketing helps businesses to describe brand personalities and start marketable tweets. Analytics and lead generation calculate the influence of each tweet for finding what works and what does not. With an Advertising account on Twitter start off with sponsored tweets and ads. Twitter for Advertising is an ideal way to define and target your audience by demographics, keyword, username, or interest. Advertise on Twitter by creating a captivating Ad to increase followers, traffic and leads. Track and measure the results of your Twitter Advertising and use this information to make adjustments to your future campaigns.

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Web Traffic

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Image – Web Traffic

Free and paid web traffic drive people to your website who seek the services you provide. Building a community can drive traffic to your website using social media marketing that creates brand awareness. Focusing on organic SEO, using email marketing, and influencer marketing can help boost internet traffic. The people who visit your website must engage with your site so that it results in conversions and finally customers. A free website traffic generator is Google My Business. Use paid traffic methods and test and track your advertising campaigns. Paid traffic sources include Instagram, LinkedIn, online advertising on Google, Bing, etc. Drive web traffic the right way and concentrate on quality users. Increased web traffic flow with decreasing conversions indicates that your website is not attracting relevant visitors. Adopt a mix of channels and strategies such as Blogging, and On-Page & Off-Page SEO to send visitors to your websites.

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GIMP Toolbox

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Image – GIMP Toolbox

GIMP Toolbox is a collection of icons that represent different tools. Left-click on any icon to activate or use a keyboard shortcut. Get familiar with each icon in the GIMP toolbox and unlock the magic of these settings. Using the ‘Selection Tools’, select an area from the active layer of images you wish to work on without affecting the unselected areas. When areas have been selected, the selection takes place with the current layer. With Layers, the image is broken in separate parts stacked one on another. Each tool has options and features. The dialogue ‘Transform Toolbox’ helps to modify the presentation of the image, its elements, selection, layer or path. The ‘Brush Tools’ contains tools for painting including copying, erasing, smudging, lightening or darkening options. ‘Miscellaneous’ includes tools not found in any of the above types. They are Paths, Zoom, Color Picker, Text, Measure, Levels, & Curves.

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Optimize Image Loading Speed

Image - Optimize Image Loading Speed
Image – Optimize Image Loading Speed

Image file size matters whilst loading images on websites. Images produced in photo editing software are attractive to look but the file sizes are sizeable. When these images are loaded on websites they take time to load. Sizing images based on requirements reduces the loading time of web pages. Optimize Image Loading Speed implies that images are served to the user without them having to wait for much time to download. Further, understand what lossy and lossless compression is all about. Small quantum of memory storage makes lossy compression good to Optimize Image Loading Speed on the web. Images can be saved in any dimension. CSS & HTML can resize images but download would require the entire file size to be downloaded first and next resized and then displayed. Compress images in the correct format to improve your load page times.

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CSS Images

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Image – CSS Images

Use CSS Images to adjust borders, margins, and padding to highlight images and separating them from the neighboring text. Align images and have the text surround it. Move images, rotate, and insert them in non-rectangular frames. Add a background image and see the tile effect repeating horizontally and vertically. Add Responsive images that look great on a variety of screen sizes and devices. Solve problems associated with varying resolutions. Specify a set of images based on the pixel density of the display device. Find out how modern browser tools contribute to check how responsive designs work. Choose the ‘srcset’ and ‘size’ attributes. Browsers can then accurately select the correct image for devices. Also, use the attributes to make a responsive web design. The tools for making images and CSS must be supported with a constructive visual layout.

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HTML Images

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Image – HTML Images

In HTML Images know what the different image formats are? Insert images on web pages and view them on different devices. File formats such as GIF and SVG are line art whereas JPEG is for photos. SVG is the ultimate choice when it comes to drawing an icon or a logo. The optimization process for images is called compression.

The essentials of placing an image on a web page are the <img> element and the ‘src’ attribute. Some of your website users may be visually impaired. The images can be made accessible to them by using the ‘alt’ attribute (alternate text). The ‘alt’ text provides a description for such users who cannot see the screen. These users can access through a screen reader. Rightclick on any image and find out the width and height from the image info. Resize dimensions to the right size if needed by using the width and height attributes. To refresh the basics of HTML, click on ‘Introduction to HTML‘.

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Hashtag Marketing

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Image – Hashtag Marketing

Use hashtag marketing eg: #christmasshopping for effectively promoting your business. Have a strategy in place for optimizing the use of hashtags. Develop a list of potential hashtags by categories. Focus on the types you should use for your business. For hashtags marketing, the main types are brand hashtags, campaign hashtags, content hashtags, and trending hashtags. Use tools for research and select appropriate hashtags to progress your hashtag marketing strategy. Best practices for hashtags are looking out for conversations, keeping it simple, the number of hashtags to be used, and either creating your own or joining in the conversation. Use hashtags to improve the reach in your business social media marketing. Follow brands that have success stories associated with the use of hashtags. Hashtags are keyword phrases that work great with social media sites such as Twitter, Facebook, Instagram, Pinterest, etc.

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Javascript Basics

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Image – JavaScript Basics

In Javascript basics, understand how websites load and are grouped into three layers. The first layer is the website content with the HTML that wraps around it. Next comes the CSS which styles the HTML for presentation. The third interacts with HTML and CSS to change what the user can see and do inside a website. The first two layers loads when the page loads. When and after the page is loading the third layer runs in the background continuously. Javascript can make changes to a website without refreshing the browser. HTML & CSS cannot do everything but writing Javascript helps to add features such as web forms, shopping carts, interactive maps, calendar and more to your website. In programming, making decisions with the code is called Control flow. Work your way through the basics and get a grasp on Control Flow, Conditionals, Functions, and Arrays & Loops.

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